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Inovação, financeirização e a mercadificação da cidade: novas estratégias de reprodução do capital

GEOUSP: Espaço e Tempo, 2022
O presente artigo propõe estabelecer um diálogo entre a Geografia da Inovação e a Mercadificação do Espaço, avaliando as estratégias de construção imagética da cidade-vitrine / cidade-espetáculo. Serão analisadas, ainda que brevemente, as transformações
Frederico Basso Montanari
doaj  

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

Les pratiques du marketing territorial dans le contexte marocain : essai d’une conceptualisation de l’image d’un territoire. Cas de la Préfecture M’diq Fnideq

Revue Marocaine de l'Entrepreneuriat, de l'Innovation et du Management, 2017
Dans un contexte international, mondialisé et numérisé, les territoires sont appelés de plus en plus à se démarquer en se référant aux outils de promotion et de communication et, au sens large, aux outils de marketing territorial.
Amine EL BOUZAIDI, Mhamed BOUDOUAH
doaj   +1 more source

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

Agribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source

Territorial marketing and its effects on Development, approach from the literature

Revue Marocaine de Recherche en Management et Marketing, 2016
ous proposons à travers cet article une présentation critique de la littérature liée au marketing territorial et à ses effets sur le développement.
GHIZLANE AMAJID, MALIKA SOUAF, YOUSSEF ELWAZANI   +2 more
doaj  

Pesticide MRLs as Trade Barriers: Evidence From Vietnam's Coffee and Rice Exporters

Agribusiness, EarlyView.
ABSTRACT As tariffs have declined globally through bilateral and regional trade agreements, food safety standards have emerged as significant determinants of agricultural trade flows. This study examines the impact of maximum residue limits (MRLs) for five pesticides—Azoxystrobin, Chlorpyrifos, Chlorantraniliprole, Clothianidin, and Cyhalothrin—on ...
Nhat Mai Nguyen, Hoa‐Thi‐Minh Nguyen, Kaliappa Kalirajan   +2 more
wiley   +1 more source

MODERN MARKETING CONCEPTS AS THE BASIS FOR FORMATION AND INCREASE OF THE ATTRACTIVENESS OF CITIES AND TERRITORIES

Baltic Journal of Economic Studies, 2017
Instruments of formation and increase of attractiveness of the territory within the framework of modern marketing conceptions, the role of marketing complex elements in shaping the attractiveness of the territories are examined, separate economical ...
Iryna Budnikevych, Iryna Gavrysh
doaj  

Estratégias de marketing para agroindústrias familiares [PDF]

, 2014
Tese (doutorado) - Universidade Federal de Santa Catarina, Centro Tecnológico, Programa de Pós-Graduação em Engenharia de Produção, Florianópolis, 2014.O crescimento sustentável e as estratégias de marketing, dentre elas aquelas voltadas para estabelecer
Guelbert, Tanatiana Ferreira
core  

Protection Motivation Theory and Farmers' Participation in Futures Markets: Evidence From Germany

Agribusiness, EarlyView.
ABSTRACT This study examines why German farmers show limited adoption of commodity futures contracts despite substantial price volatility, applying Protection Motivation Theory (PMT) to understand the cognitive processes driving participation decisions in futures markets. Survey data from 303 German farmers collected in 2024 were analyzed using Partial
Hendrik Wever, Marius Michels, Oliver Musshoff   +2 more
wiley   +1 more source

Immaginari geografici e marketing turistico: dal “brand territoriale” ai “paesaggi griffati”

Ri-vista: Ricerche per la Progettazione del Paesaggio, 2020
The article investigates the intertwining between landscape images and the promotion of ‘brands’ related to tourist-territorial valorisation. From an cultural geography-based approach, the essay, in an interdisciplinary perspective, analyzes the role ...
Davide Papotti
doaj   +1 more source