Results 101 to 110 of about 1,572,899 (348)
Studia universitatis hereditati, znanstvena revija za raziskave in teorijo kulturne dediščine, 2017 This paper addresses the concept of marketing in heritage. The basic idea of heritage marketing is to achieve a “fair” exchange between the supply and demand, which meets the needs/wishes of visitors/tourists and the interests of managers/providers of heritage, while at the same time preserving the physical and symbolic value of the heritage.
openaire +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT Biodiversity‐related financial risk is increasingly recognized not only as a market concern but as an ethical and systemic imperative for businesses and financial institutions. This systematic literature review synthesizes 103 peer‐reviewed studies to examine how biodiversity risk is conceptualized, measured, and integrated within financial ...
Thang Ngoc Dang +3 more
wiley +1 more source
Strategic Analysis of Sports Tourism Marketing Mix in Mazandaran with 7P\'s Approach [PDF]
تحقیقات کاربردی علوم جغرافیایی, 2020 The development and improvement of the tourism industry in the country or its various regions depends on effective marketing mechanisms. Marketing is an instrument for promoting sport tourism in different regions, which should be carefully considered ...
shahab hasibi, vahid shojaei
doaj
Public and private affairs marketing in rural tourism development [PDF]
In Romania, the agro and rural tourism started as potential sources of living and become an alternative for the classic tourism. As we rise up on the presented papers in 2003, even if there is a significant development of the rural tourism, it is not ...
Grigorescu, Adriana
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study offers a comprehensive bibliometric and text‐mining overview of two decades of sustainability‐oriented entrepreneurship research. Drawing on 7563 peer‐reviewed articles from the Web of Science Core Collection, we map the field's evolution, thematic structure, and disciplinary convergence, identifying influential authors, networks ...
Giusy Sica +3 more
wiley +1 more source
Traditional folk event with national importance: The impact of visitors’ age
DETUROPE, 2016 In the context of the cultural tourism, this paper focuses on the traditional folk event with national importance that is held in the Czech Republic and its name is Porta.
Petra Solarová, Roman Švec
doaj
Tourism marketing: Channel, factor, and strategy for foreign market share in Badung Regency
Journal of Applied Sciences in Travel and HospitalityBadung Regency, a prominent tourism hub in Bali, Indonesia, attracts a diverse range of international tourists. Effective marketing strategies are essential to enhance its competitiveness and address challenges such as traffic congestion and the need for
Nyoman Ariana +5 more
doaj +1 more source
City marketing - a significant planning tool for urban development in a globalised economy [PDF]
In our days it is a fact that what is projected as the ‘image’ of a city, can be more important than the reality of the city itself, in shaping visitors’, investors’, and even its own inhabitants’ opinion of it.
Alex Deffner, Christos Liouris
core
Business Strategy and the Environment, EarlyView.ABSTRACT How do wineries design sustainability practices and use environmental management accounting (EMA)? This study addresses that question by analyzing the influence of contingency factors on the adoption of sustainability practices and the use of EMA tools to improve the environmental performance of wineries. The research was carried out through a
Andréia Cittadin +2 more
wiley +1 more source
Cogent Business & ManagementTourism is a vital economic sector, yet many nations face challenges due to limited awareness and experience with efficient marketing techniques. This study examines the impact of promotional elements on tourism marketing effectiveness, with public ...
Arega Enbiale Setegn +1 more
doaj +1 more source