Results 121 to 130 of about 1,572,899 (348)
Metaverse as a disruptive technology revolutionising tourism management and marketing
Tourism Management, 2023 Dimitrios Buhalis +2 more
semanticscholar +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines the relationship between mergers and acquisitions (M&A), board characteristics, and ESG performance in BRICS companies, considering the moderating role of sectoral sensitivity. The study analyzes 11,402 observations from 2293 BRICS companies, employing Two‐Stage Least Squares (2SLS) to address endogeneity and logistic ...
Geovane Camilo dos Santos +2 more
wiley +1 more source
Marketing Activity in Tourism and the Tourism Market
, 2022 In chis article the authors explored various aspects of marketing in the Held of tourism, the pole and importance of marketing in tourism andnbsp;the tourist market are described, the peculiarities of tourism services, the system of flrm strategics, strategics for entering rhc market arc characterized, the fields of marketing activity in tourism ...
Galben, I., Roşca, P.I., Roshka, P.I.
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Despite growing research on explicating travelers' decision‐making processes regarding greener travel options, there remains potential for exploring nuances of different factors and mechanisms that may encourage higher green travel. Grounded in the propositions of the push–pull–mooring framework, our study attempts to explicate whether eco ...
Chuhong Wang +3 more
wiley +1 more source
Future research directions in tourism marketing
, 2010 Purpose – The purpose of this paper is to formulate and discuss future research avenues for the marketing of tourism services.Design/methodology/approach – The approach taken in the paper is to review the relevant literature and focus on the ...
Ratten, Vanessa, Tsiotsou, Rodoula
core +1 more source
Growth Strategy of Circular Startups
Business Strategy and the Environment, EarlyView.ABSTRACT Circular startups (CSUs) play a crucial role in the circular transition by developing circular business models (CBMs) that minimise resource use and narrow material and energy loops. However, empirical research on how CBMs shape growth strategies and how ecosystems enable or constrain scaling remains limited.
Gustavo Dalmarco +3 more
wiley +1 more source
Journal of Theoretical and Applied Electronic Commerce ResearchThis study examines how digital nomads act as unintentional brand ambassadors shaping destination image via lifestyle content. Although nomads influence place perceptions through blogs, vlogs, and social media, tourism institutions rarely acknowledge ...
Ioanna Simeli +2 more
doaj +1 more source
Research on behaviors of government's tourism marketing [PDF]
, 2010 Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable ...
Quian, Shan
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study explores how sustainability is perceived and prioritized by consumers within full‐service restaurants and rural agritourism settings in Italy, examining the socio‐cultural and economic role of the HoReCa sector in promoting sustainable practices and analyzing gender and generational differences in consumer behavior.
Roberta Minazzi +3 more
wiley +1 more source