Results 41 to 50 of about 1,572,899 (348)
This research analyzes digital tourism marketing on the Instagram pages of receptiveagencies in Praia da Pipa, a tourist destination located along the coastline in the municipality ofTibaú do Sul, in the state of Rio Grande do Norte, seen as a marketing ...
Gutemberg CARDOSO DA SILVA +2 more
semanticscholar +1 more source
Raising the Effectiveness of Tourism Marketing and Branding: Evidence from Armenia
This research paper is a summary of the arguments and counterarguments about the scientific discussion on the issue of tourism marketing. The research aims at analysing tourism marketing in Armenia, find out the main gaps and suggest ways for raising its
G. Tovmasyan
semanticscholar +1 more source
E-commerce adoption in South African businesses
The modern economy is an ever-changing environment and businesses need to adapt to maintain competitive advantages and secure profits. Trade and communication barriers have faded leading to a more global and international environment.
S. De Klerk, J. Kroon
doaj +1 more source
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
This paper proposes a comprehensive framework for integrating language policies into the realm of public administration, focusing on their potential to regulate linguistic inheritance and promote language tourism.
Georgios Linaroudis +3 more
doaj +1 more source
This paper presents the examination of a values–beliefs–norms (VBN) model, modified by climate change risk perception, in France, Germany, and Spain, to investigate consumers’ intentions to purchase personal and house care products that are going to ...
Irene Tilikidou, Antonia Delistavrou
doaj +1 more source
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
ABSTRACT This paper explores the convergence in on‐farm diversification strategies of agricultural holdings, between remote areas and more central ones. Using Italian farm‐level data, we explore the determinants of diversification strategies across farms.
Gianluca Grilli +2 more
wiley +1 more source
Despite being an industry at the forefront of adopting sustainable practices, there has been a continued paucity of hospitality research focusing on the extent of adoption of sustainability practices and their contribution towards achieving the ...
Janith Iddawala +2 more
doaj +1 more source
Tourism curriculum in the University Sector: Does it meet future requirements? Evidence from Australia [PDF]
In the contemporary competitive and globally connected marketplace, factors that guaranteed business success in the past may be of limited relevance in the future.
Ryan, Chris, Wang, Zhi H.
core +2 more sources

