Results 81 to 90 of about 49,684 (252)
Expansión transmedia de un cuento para desarrollar la interpretación literaria
Texto Livre: Linguagem e Tecnologia, 2023 El objetivo de esta investigación es describir la función didáctica de la expansión transmedia de un cuento para el desarrollo de la interpretación literaria.
Angélica Montaner Henríquez +1 more
doaj +1 more source
Marketing applications: from Angry Birds to happy marketers [PDF]
, 2011 This marketing teaching case is focussed on the rapidly emergent industry associated with Apps for mobile devices. After setting the context in respect of the awe-inspiring numbers associated with these markets the case is made that innovative marketing ...
Harker, Michael, Taheri, Babak
core
Exploring parents' perceptions of computational thinking and its role in children's television
Future in Educational Research, Volume 2, Issue 4, Page 422-438, December 2024.Abstract The rise in children's media use and the prioritization of STEM learning has led to the development of new STEM‐related apps, TV shows, and other media for young children, with several recent examples focused on computational thinking (CT).
Breniel Lemley, Fashina Aladé
wiley +1 more source
Mise au Point, 2012 The escalation of brand strategy and transmedia narratives in the creative industries drove us to focus on the interaction between these two trends consistently associated in the previous studies. Are they actually independent or interrelated?
Hélène Laurichesse
doaj +1 more source
Transmedia Storytelling as a Potential Employer Branding Strategy
U.Porto Journal of Engineering, 2020 This article analyses talent attraction and recruitment processes considering the theory of convergence culture and its concepts of participatory culture, collective intelligence and transmedia storytelling.
Filipa Roxo
doaj +1 more source
Authorizing Tolkien: Control, Adaptation, and Dissemination of J.R.R. Tolkien\u27s Works [PDF]
, 2016 This article is the introduction to the special theme issue consisting of four essays on Authorizing Tolkien. Reid and Elam discuss medieval and postmodern theories of adaptation and interpretation and introduce the essays in the ...
Elam, Michael D., Reid, Robin A.
core +2 more sources
‘Homeless Monopoly’: Co-Creative Community Engagement Model for Transmedia Educational Game Design [PDF]
, 2019 This paper traces the research and development of a prototype transmedia game designed to raise awareness in young people of the issues surrounding homelessness.
Calderwood, Jackie
core +1 more source
Policy &Internet, Volume 16, Issue 3, Page 485-508, September 2024.Abstract During the COVID‐19 pandemic, some groups and individuals rearticulated state power through conspiracy theories. Despite their fringe status, conspiracy theory beliefs can directly animate citizen's engagements with institutions. Drawing on Barkun's ‘conventional’ and ‘stigmatised’ knowledge types, we analyse the appearance of conspiracism in ...
Ben Lyall, Patrick Marple
wiley +1 more source
Transmedia Marketing and Re-Invention of Public Relations
Marketing of Scientific and Research Organizations, 2016 Many concepts have been developed to describe the convergence of media, public relations and storytelling formats in contemporary media systems. This article presents a theoretical reflection on “transmedia storytelling” from a perspective of integration
Jakus Dalibor, Zubcić Krešimir
doaj +1 more source
Converging Horror: analyzing the importance of Convergence Culture on a digital audience through an examination of the conventions and politics of the horror genre [PDF]
, 2017 This thesis draws attention to the genre of horror in new media through a close examination of various digital texts, arguing that these new texts, while built on traditional horror narratives used in cinema, are also examples of Convergence Culture, a ...
Fox, Kelsey M
core +1 more source