Results 91 to 100 of about 14,530 (210)

In the Warcraft Universe We Trust: An Analysis of Transmedia Advertising Strategies in the World of Warcraft Video Game Series (“Battle Chest 3.0,” “Cataclysm,” and “Mists of Pandaria”)

open access: yesInternational Journal of Communication, 2019
This study analyzes the transmedia strategies for the top-selling titles of the medieval-inspired video game saga World of Warcraft (WoW). We use a narrative analysis method that is applied to the phenomenon of video games whose narratives are built ...
Miguel Ángel Nicolás Ojeda   +2 more
doaj   +2 more sources

Co-Creation of Breast Cancer Risk Communication Tools and an Assessment of Risk Factor Awareness: A Qualitative Study of Patients and the Public in India. [PDF]

open access: yesCancers (Basel), 2023
Pillai D   +16 more
europepmc   +1 more source

All the News That’s Fit to Push: The New York Times Company and Transmedia Daily News

open access: yesInternational Journal of Communication, 2020
This feature article identifies three types of transmedia storyworlds—native, emergent, and feral—in the daily journalism work of The New York Times Company (NYT).
Kevin Moloney
doaj   +2 more sources

La poética de la Nocilla: Transmedia Poetics in Agustín Fernández Mallo’s Complete Works.

open access: yesCaracteres: Estudios Culturales y Críticos de la Esfera Digital, 2014
Moving beyond current applications of transmedia storytelling, this essay looks at the work of Spanish author Agustín Fernández Mallo to explore how his engagement with the media landscape is both a revolution and a contribution to fundamental concepts ...
Alex Saum-Pascual
doaj  

Do not leave stories. The power of transmedia narratives for social transformation [PDF]

open access: yes, 2015
Existen multitud de formas de explicar, interpretar e intervenir en el mundo, tantas como historias. El problema surge cuando el grado de hegemonía de una cosmovisión, de una narrativa, es tan potente que cualquier construcción social alternativa se ...
García-López, Marcial   +1 more
core  

Sustainable, empowering and emotional interactive multimedia. [PDF]

open access: yesMultimed Tools Appl, 2021
De Marsico M   +3 more
europepmc   +1 more source

Transmedia Critical| Limitations of Transmedia Storytelling for Children: A Cognitive Developmental Analysis

open access: yesInternational Journal of Communication, 2014
Transmedia storytelling involves unfolding narratives across multiple media platforms, with each text making a distinctive and valuable contribution to the whole.
Daniel Pietschmann   +2 more
doaj   +2 more sources

The rise of spanish fiction series and new transmedia narratives. The original production of movistar +: the case of "la zona" [PDF]

open access: yes, 2019
El consumo de televisión por parte de la población española ha sufrido un cambio trascendental en las tres últimas décadas. Esta innovación tecnológica, que ha traído consigo la aparición de múltiples plataformas y la transformación del espectador en ...
Torres Martín, José Luis
core  

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