Results 271 to 280 of about 243,398 (291)

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Journal of Marketing Research, 2003
Kevin Voss
exaly  

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Journal of Marketing, 2020
Jingjing Li
exaly  

Damage to the prefrontal cortex increases utilitarian moral judgements

Nature, 2007
Michael R Koenigs, Liane Young, Ralph Adolphs   +2 more
exaly  

Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry

International Journal of Contemporary Hospitality Management, 2010
Heesup Han, Soocheong Jang
exaly  

Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values

Journal of Retailing and Consumer Services, 2016
Bikrant Kesari, Sunil Atulkar
exaly  

The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions

Journal of Retailing and Consumer Services, 2017
Riadh Ladhari, Nizar Souiden
exaly  

Hedonic and utilitarian shopping goals: The online experience

Journal of Business Research, 2008
Eileen Bridges
exaly  

Utilitarianism

2013
openaire   +1 more source

Utilitarianism

2009
openaire   +2 more sources

Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service

Electronic Commerce Research and Applications, 2013
Juho Hamari
exaly