Results 281 to 290 of about 243,398 (291)
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The effect of hedonic and utilitarian values on satisfaction and loyalty of Airbnb users
International Journal of Contemporary Hospitality Management, 2018Dae-Young Kim
exaly
Hedonic and utilitarian motivations for online retail shopping behavior
Journal of Retailing, 2001exaly
Not All Fun and Games: Viral Marketing for Utilitarian Products
Journal of Marketing, 2014P Christian Schulze, Bernd Skiera
exaly
Shopping motivations on Internet: A study based on utilitarian and hedonic value
Technovation, 2007exaly

