Results 291 to 300 of about 88,476 (300)

The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity

Global Business Review, 2018
Salman Yousaf
exaly  

Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender

SSRN Electronic Journal, 2017
Rahul Govind, Nitika Garg, Vikas Mittal
openaire   +1 more source

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products

Journal of International Consumer Marketing, 2014
Jong Woo Jun, Chang-Dae Ham
exaly  

Modeling utilitarian‐hedonic dual mediation (UHDM) in the purchase and use of games

Internet Research, 2013
Bodo Lang
exaly  

A Typology of Consumption Value - Teasing out the Unique Properties of Utilitarian, Symbolic, Experiential, and Aesthetic Consumption Value

Beta, 2014
openaire   +1 more source

Untangling Utilitarian And Hedonic Consumption Behaviors In Online Shopping.

2013
Eric Tze Kuan Lim, Dianne Cyr, Chee-Wee Tan   +2 more
openaire   +1 more source

Message assertiveness and price discounts: differences between hedonic and utilitarian consumption

International Journal of Advertising
Dongwon Choi, Hyejin Bang, Sukki Yoon
exaly  

Elitist Consumption: Revisiting the question of utilitarian vs. symbolic motives

2011
openaire   +1 more source

Abstraction is for pleasure. Construal level theory and hedonic and utilitarian consumption

2020
openaire   +1 more source

Modeling Utilitarian Consumption Behaviors in Online Shopping: An Expectation Disconfirmation Perspective.

2012
Eric Tze Kuan Lim, Dianne Cyr, Chee-Wee Tan   +2 more
openaire   +1 more source