Results 281 to 290 of about 88,476 (300)

The Butterfly effect in the consumption of electric and hybrid cars: between utilitarianism and environmental awareness

Caderno Pedagógico
In this study, we conducted an investigation aimed at understanding the consumption of hybrid or electric vehicles from utilitarian or substantive aspects. Employing a qualitative and exploratory approach grounded in culture and consumption studies, we adopted netnography as the method for data collection and analysis (Kozinets, 2006; 2019).
Valentina Luz Bittencourt de Albuquerque, Tonny Kerley de Alencar Rodrigues   +1 more
openaire   +1 more source

Message assertiveness and price discounts: differences between hedonic and utilitarian consumption

International Journal of Advertising, 2023
Dongwon Choi, Hyejin Bang, Sukki Yoon, Tae Hyun Baek   +3 more
openaire   +1 more source

Sustainable Apparel Consumption: Personal Norms, CSR Expectations, and Hedonic vs. Utilitarian Shopping Value

Sustainability, 2023
Carolyn A Lin
exaly  

The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options

International Journal of Electronic Marketing and Retailing, 2021
Yoonjae Lee
exaly  

Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals?

Asia Pacific Journal of Tourism Research, 2021
Yong-Ki Lee, Choong-Ki Lee, Woojin Lee   +2 more
exaly  

The Effect of Hedonic and Utilitarian Consumption Tendency on Impulse Buying Behavior: A Research

2018
The consumersact sometimes with feelings when making a decision for purchasing, in somecases they are treating pragmatic and rational. The purchases made by consumersare not always planned. They can make an immediate decision about the productsthey have not planned to purchase beforehand and have an impulse buyingbehavior.In this study, it is ...
openaire   +1 more source

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Journal of Marketing, 2022
Chiara Longoni, Luca Cian
exaly  

THE DETERMINATION OF THE EFFECT ON BEHAVIORAL INTENTIONS OF THE HEDONIC AND UTILITARIAN CONSUMPTION TENDENCIES IN THE THERMAL TOURISM BUSINESS

2017
The aim of this study is to determine whether there is an effect of the hedonic and utilitarion consumption tendencies on behavioral intentions in the thermal tourism business. A model, which is composed of hedonic consumption, utilitarian connsumption and behavioral intentions (recommend and revisiting) variables, was structured to achieve the aim of ...
AKKILIÇ, Mehmet Emin, ÇETİNTAŞ, Hayal   +1 more
openaire   +1 more source

Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control

Review of Managerial Science, 2018
Chun-Tuan Chang
exaly  

An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication

Psychology and Marketing, 2020
Cesare Amatulli, Matteo De Angelis, Carmela Donato   +2 more
exaly