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Utilitarian motivations in online consumption: Dimensional structure and scales
Electronic Commerce Research and Applications, 2014To date, the utilitarian benefits of online consumption have only been partially investigated. This study undertakes an exhaustive approach to fully delimit the dimensional structure related to the utilitarian motivations for online consumption. First, an in-depth literature review is carried out, in order to allow the proposal of an aprioristic base ...
Cintia Pla-Garcia +2 more
exaly +2 more sources
Effects of background colors on hedonic and utilitarian consumption
PsyCh Journal, 2019AbstractThe present study examined how red versus green background colors affect consumers’ buying behaviors towards hedonic and utilitarian goods. Across two laboratory experiments (total number of participants = 210), we found that red (vs. green) could induce hedonically oriented consumption and, consequently, persuade individuals to buy more ...
Lei Wang, Ou Li
exaly +3 more sources
Why the drive: The utilitarian and hedonic benefits of self-expression through consumption
Current Opinion in Psychology, 2022In response to a recent call to better understand the drivers of self-expressive consumption; this review examines the latest relevant research to identify two broad classes of benefits of self-expressive consumption. First are utilitarian benefits that result from cognitively-driven self-expressions intended to fulfill a consumer's need to create and ...
Claudia Townsend
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The influence of hedonic versus utilitarian consumption situations on the compromise effect
Marketing Letters, 2014This article reports the influence of two specific consumption situations—hedonic and utilitarian—on the magnitude of the compromise effect. Based on the literatures of different valuation processes (valuation by calculation vs. valuation by feeling) and hedonic versus utilitarian consumption, the authors suggest that the compromise effect will be ...
Jungkeun Kim
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Antecedents and consequences of experiential versus utilitarian consumption in the travel context
International Journal of Culture, Tourism and Hospitality Research, 2017PurposeAlthough experiential consumption has received some attention from tourism and hospitality researchers in the past decade, the profile of experiential consumers has not been discussed thus far. The purpose of this paper is thus twofold: to test the sociodemographic antecedents of experiential versus utilitarian consumption for profiling purposes
Asli D A Tasci
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Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
Journal of Business Research, 2008Abstract This study investigates the effects of cultural conditioning, product type, and benefit claim type on attitudes and brand personality perceptions among consumers from a society that is more culturally conditioned towards utilitarian consumption (Shanghai, China) and an economy that is less culturally conditioned towards utilitarian ...
Swee Hoon Ang
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Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior
Journal of Marketing Analytics, 2020Millennial consumers have been associated with a preference for environmental, socially responsible, and high-tech products; they have also been known to be quick spenders tending to hedonistic consumption; however, there is not much consensus on the generation’s behavior.
Andree Marie López-Fernández
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Hedonic and Utilitarian Motivations: A Study Applied to Wine Consumption
Cyrus Global Business Perspectives, 2019Wine is part of history, either as a product or as an iconic beverage. It has been the object of studies related to Greek mythology, to the culture of the peoples, to religious values and to contemporary behaviors. It takes a leading role in the history of agriculture, industry, commerce and medicine.
Jose Edson Lara +4 more
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The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption
2015Based on the proximal defense notion of Terror Management Theory (TMT; Greenberg et al. 1986), the present study investigates the impact of mortality salience on hedonic and utilitarian consumption compared to no mortality threat. Terror management theory provides a theoretical explanation for behavior that is induced by death-related thoughts.
I-Ling Ling, Chih-Hui Shieh
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