Results 271 to 280 of about 88,476 (300)
Some of the next articles are maybe not open access.
Regulatory focus and preference reversal between hedonic and utilitarian consumption
Journal of Consumer Behaviour, 2011ABSTRACTThis article explores the impact of consumers' regulatory goals on their relative focus on hedonic (versus utilitarian) benefits of products. Drawing from extant literature, we argue that promotion‐focused consumers will exhibit more favorable attitude towards a product when its hedonic benefits are highlighted in comparison to its utilitarian ...
Roy, Rajat, Ng, S.
openaire +3 more sources
Intergenerational consumption rules: An axiomatization of utilitarianism and egalitarianism
Journal of Economic Theory, 1986Rules are characterized that prescribe intergenerational consumption programs. The framework for this analysis is an infinite horizon, a single aggregate consumption good and a single consumer alive at any instant who represents his generation. An intergenerational allocation problem is defined by specifying a feasible set of consumption profiles.
openaire +2 more sources
Journal of Product & Brand Management, 2010
PurposeThis paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty.Design/methodology/approachThis paper is based on exploratory and confirmatory studies that provide a model that explains the relationship between brand attachment and its
Belaïd, Samy, Behi, Azza Temessek
openaire +3 more sources
PurposeThis paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty.Design/methodology/approachThis paper is based on exploratory and confirmatory studies that provide a model that explains the relationship between brand attachment and its
Belaïd, Samy, Behi, Azza Temessek
openaire +3 more sources
The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract
2018Due to scarce resource allocation, many nonprofit organizations suffer from low levels of staffing and depend on volunteers. The act of volunteering has been conceptualized as an act of symbolic consumption. Thus, the directors of nonprofits should strive to create volunteer experiences that provide value to the volunteer.
Parker, Janna M. +2 more
openaire +2 more sources
A Research on Hedonic and Utilitarian Consumption Behavior of Young Consumers on Big Discount Days
2021Recent changes and developments in social life affect both the marketing strategies of brands and the consumer behaviors. The big discount days were first implemented in the USA under the name “Black Friday,” and it was implemented in Turkey under the “Legend Friday, Legend Days, Super Friday, 11.11.” The big discount days campaigns also changed the ...
İbrahim Avcı, Salih Yıldız
openaire +1 more source
Causal Inefficacy and Utilitarian Arguments Against the Consumption of Factory-Farmed Products
Journal of Agricultural and Environmental Ethics, 2017Utilitarian objections to the consumption of factory-farmed products center primarily on the harms such farms cause to animals. One problem with the utilitarian case against the consumption of factory-farmed products is that the system of production is so vast and complex that no typical, individual consumer can, through her consumer behavior, make any
openaire +1 more source
Journal of Consumer Research, 2013
Figurative language in advertising affects product attitudes positively across contexts. In contrast, the present research demonstrates that the use and effectiveness of figurative language in consumer-generated content is context specific, because of conversational norms unique to this form of communication.
Ann Kronrod, Shai Danziger
openaire +1 more source
Figurative language in advertising affects product attitudes positively across contexts. In contrast, the present research demonstrates that the use and effectiveness of figurative language in consumer-generated content is context specific, because of conversational norms unique to this form of communication.
Ann Kronrod, Shai Danziger
openaire +1 more source
Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption
The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience.openaire +1 more source
2022
Amaç: Bu çalışma kadın tüketicilerin hedonik ve faydacı tüketim eğilimlerinin, demografik bir değişken olan Z ve Y kuşağına göre farklılaşıp farklılaşmadığını tespit etmek amacıyla gerçekleştirilmiştir. Gereç ve Yöntem: Çalışmada veri toplama yöntemi olarak anket tekniğine başvurulmuştur. Çevrimiçi anket yoluyla 400 katılımcıdan veri toplanmış ardından
AĞAÇCI KİTİROĞLU, Leyla +1 more
openaire +1 more source
Amaç: Bu çalışma kadın tüketicilerin hedonik ve faydacı tüketim eğilimlerinin, demografik bir değişken olan Z ve Y kuşağına göre farklılaşıp farklılaşmadığını tespit etmek amacıyla gerçekleştirilmiştir. Gereç ve Yöntem: Çalışmada veri toplama yöntemi olarak anket tekniğine başvurulmuştur. Çevrimiçi anket yoluyla 400 katılımcıdan veri toplanmış ardından
AĞAÇCI KİTİROĞLU, Leyla +1 more
openaire +1 more source
2019
Increasingly, environmental and social problems have led to the realization that the luxury lifestyles and irresponsible consumption of people all over the world have destroyed the world. Therefore, consciousness for responsible consumption increases day by day.
KARACA, Şükran, YEMEZ, İbrahim
openaire +1 more source
Increasingly, environmental and social problems have led to the realization that the luxury lifestyles and irresponsible consumption of people all over the world have destroyed the world. Therefore, consciousness for responsible consumption increases day by day.
KARACA, Şükran, YEMEZ, İbrahim
openaire +1 more source