Results 301 to 309 of about 87,906 (309)

A Typology of Consumption Value - Teasing out the Unique Properties of Utilitarian, Symbolic, Experiential, and Aesthetic Consumption Value

Beta, 2014
openaire   +1 more source

The effect of hedonic and utilitarian values on satisfaction and loyalty of Airbnb users

International Journal of Contemporary Hospitality Management, 2018
Dae-Young Kim
exaly  

Hedonic and utilitarian motivations for online retail shopping behavior

Journal of Retailing, 2001
exaly  

Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender

SSRN Electronic Journal, 2017
Rahul Govind, Nitika Garg, Vikas Mittal
openaire   +1 more source

Not All Fun and Games: Viral Marketing for Utilitarian Products

Journal of Marketing, 2014
P Christian Schulze, Bernd Skiera
exaly  

Impact of Utilitarian Pursuit Attributes and Hedonic Pursuit Attributes for Apparel Products on Consumption Affects

JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE, 2020
openaire   +1 more source

Shopping motivations on Internet: A study based on utilitarian and hedonic value

Technovation, 2007
exaly  

Elitist Consumption: Revisiting the question of utilitarian vs. symbolic motives

2011
openaire   +1 more source

Abstraction is for pleasure. Construal level theory and hedonic and utilitarian consumption

2020
openaire   +1 more source