Visual Identity and Rebranding
The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted.
Wrona Katarzyna
doaj +4 more sources
Egg recognition: The importance of quantifying multiple repeatable features as visual identity signals. [PDF]
Brood parasitized and/or colonial birds use egg features as visual identity signals, which allow parents to recognize their own eggs and avoid paying fitness costs of misdirecting their care to others’ offspring.
Gómez J, Gordo O, Minias P.
europepmc +2 more sources
Identity-Aware Textual-Visual Matching with Latent Co-attention [PDF]
Textual-visual matching aims at measuring similarities between sentence descriptions and images. Most existing methods tackle this problem without effectively utilizing identity-level annotations.
Li, Hongsheng+4 more
core +4 more sources
A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis
Cities and places had been progressively being marketed as brands by using the concept of ‘City Branding', which is a unique idea. The scholars of ‘City Branding’ believed that the concept of branding helps the city in marketing activities.
Bahtiar Mohamad+4 more
doaj +2 more sources
Corporate visual identity: exploring the dogma of consistency [PDF]
The purpose of this paper is to conceptually and empirically explore and challenge the dogma of Corporate visual identity (CVI) consistency. The goal is to nuance the current polarized debate of consistency or no consistency.,A qualitative research ...
Magnus Kristian Gregersen+1 more
openalex +2 more sources
Implementation Of Brand's Visual Identity In The Design Of Commercial Windows Display [PDF]
It has been noticeable through the research that the majority of the commercial sales centers of many organizations may compete in importing ideas, methods, techniques and means in designing their own windows display that would achieve the factors of ...
Amira Gholam+2 more
doaj +1 more source
Letter identity and visual similarity in the processing of diacritic letters [PDF]
Sachiko Kinoshita+3 more
openalex +2 more sources
Functional and aesthetic compatibility between advertising billboards and interior design [PDF]
The research examines the functional and aesthetic compatibility between billboards and interior design and the ability of interior design to employ billboards and use them as a formative element within the inner space; The designer faces many challenges
Doaa Ahmed Mohamed Mantawi+1 more
doaj +1 more source
Modern technologies in representation and preservation of the Kola Sami ethnic culture [PDF]
The paper is based on the latest comprehensive study of representations of the Sami people in Murmansk Region. The aim of the article is to describe and analyse the representations, which are considered as a product of the sociocultural practices which ...
Bodrova О.А., Razumova I.А.
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Design of a Visual Identity to Build Branding of a Rattan Weaving Tourism Village in Malang City
A rattan weaving village has existed in Malang City since 1970. This village supported economic acceleration programs during the pandemic, and implemented academic support through the village tourism program.
Abdul Rahman Prasetyo+2 more
semanticscholar +1 more source