Results 1 to 10 of about 45,519 (159)
Assessing Consumer Attention and Arousal Using Eye-Tracking Technology in Virtual Retail Environment [PDF]
Frontiers in Psychology, 2021 This study aims at investigating how consumers experience the retail environment visually, thus establishing a foundation for deeper insights into visual merchandising strategies. Specifically, we experimentally recorded and analyzed the visual attention
Nayeon Kim, Nayeon Kim, Hyunsoo Lee
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Is consumer neural response to visual merchandising types different depending on their fashion involvement? [PDF]
PLoS ONE, 2020 This study investigated consumers' responses to fashion visual merchandising (VM) from a neuroscientific perspective. The brain activations of 20 subjects differently involved in fashion were recorded using functional near-infrared spectroscopy in ...
Hyoung-Sukh Kim +2 more
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An fNIRS-based investigation of visual merchandising displays for fashion stores. [PDF]
PLoS ONE, 2018 This paper investigates a brain-based approach for visual merchandising display (VMD) in fashion stores. In marketing, VMD has become a research topic of interest. However, VMD research using brain activation information is rare.
Xiaolong Liu +2 more
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Visual merchandising and new ways of communication [PDF]
Tekstilna industrija, 2021 In the newly created unusual circumstances, what follows is a transformation of three principles of a visual merchandising from real to virtual experience of visual, tactile (emotional) perception of the customer, balanced offer and freedom of choices ...
Nikolić Jelena
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Fashion retail strategies in-store design and planning: the case of South Africa
Entrepreneurship and Sustainability Issues, 2023 The study followed a consumer-centred approach in investigating the subject of visual merchandising in the South African fashion retail industry holistically.
Michael C. Cant, Cornelius Bothma
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E-Jurnal Manajemen, 2022 Meningkatnya kebutuhan masyarakat akan produk sehari-hari memunculkan banyaknya bisnis baru yang menawarkan berbagai macam item sesuai dengan keinginan konsumen.
Asyifa Khaerunisa Banjar +1 more
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Interior Visual Merchandising and Its Role in Increasing Visual Attraction in Commercial Spaces
Journal of Architecture, Art & Humanistic Science, 2021 Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits.1 The purpose of such ...
Amr El Halaby, Diaaeldin Tantawy
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Importance and impacts of visual merchandising for customers at The Warehouse [PDF]
, 2018 The benefits of visual merchandising have been well discussed in previous literature. For large retail service providers this topic is of special importance.
Singh, Gurpreet, Yaeghoobi, Ehsan
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Palapa: Jurnal Studi Keislaman dan Ilmu Pendidikan, 2023 With exists the development of fashion Of course It just has a big impact on the people who want it No Want to must follow existing trends, for all circles, especially in circles generation young.
Tita Astiani +2 more
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Mercados y Negocios, 2023 This research aims to analyze the perception of customers who visit points of sale on the determining elements of visual merchandising. The study is carried out under a quantitative and descriptive approach through a survey applied to a sample of 159 ...
Dayana González-Morera +3 more
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