Results 11 to 20 of about 45,618 (258)
The Importance of Visual Merchandising in Communicating the Corporate Identity of Retail Stores
Journal of Architecture, Art & Humanistic Science, 2021 In today’s competitive retail environment, retailers struggle in order to increase their sales and to carry their brands to the wider masses. The best way to achieve this purpose is to consider the significance of visual merchandising.
Huda Othman
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Merchandising Strategies: an analysis of their effectiveness in attracting new customers
RAN, 2021 Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world.
Freddy Verastegui Tene +1 more
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Journal the Winners, 2015 This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with ...
Jessica Novia
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Gadjah Mada International Journal of Business, 2020 The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context. Adopting the Stimulus-Organism-Response (S-O-R) theory, this study aimed to investigate the relationships of visual merchandising,
Ogi Dhaneswari Daraninggar +2 more
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Peran Pembelian Spontan dalam Menentukan Citra Merek Café
Binus Business Review, 2012 Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets.
Retno Dewanti +2 more
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E-Jurnal Manajemen, 2019 Tujuan penelitian ini adalah untuk mengetahui pengaruh visual merchandising, atmosfer toko, dan display produk terhadap impulse buying.Penelitian ini di lakukan di Ramayana department store, Jl. Diponegoro No. 103 Denpasar, Bali.
I Kadek Dian Kertiana +1 more
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Visual Merchandise Dan Atmosfer Toko: Pengaruhnya Terhadap Keputusan Pembelian Impuls [PDF]
, 2017 This study aims to determine the influence of visual merchandising and store atmosphere against impulse buying on the visitors of Matahari Department Store at City of Tomorrow, Surabaya.
Pancaningrum, E. (Erminati)
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Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru [PDF]
Management Science Letters, 2020 The objective of this research was to determine the factors of Visual Merchandising on con-sumers’ purchase decision in retail stores in the districts of El Tambo and Huancayo, 2019. The study was carried out using the quantitative approach including the
Gladys Idone Cordova +3 more
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Visual merchandising no varejo de moda e a experiência do consumidor: um estudo bibliométrico
Navus: Revista de Gestão e Tecnologia, 2018 As técnicas de visual merchandising são utilizadas no varejo de moda a fim de adquirir vantagem competitiva frente a um cenário cada vez mais dinâmico e desafiador.
Ludmila Bandeira Lima Barros +3 more
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AD Research, 2021 Alcance de la revisión: Esta investigación realiza una revisión del rol del visual merchandising en el retail textil para su aplicación en el entorno actual, definido por el sector como la primera gran transformación del retail por los cambios acelerados
Carmen Llovet Rodríguez
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