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Pictorial and verbo-pictorial metaphor in Spanish political cartooning [PDF]
Círculo de Lingüística Aplicada a la Comunicación, 2014 In the last forty years the development of the Cognitive Metaphor Theory (Lakoff 1987, 2006, Lakoff & Johnson 1980) has given rise to a great amount of research into metaphor.
Isabel Negro Alousque
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General image understanding in visual metaphor identification [PDF]
Odisea, 2018 Research on visual metaphor has rapidly developed in the wake of verbal metaphor research, focusing on the development of taxonomies for visual metaphors and the analysis of the use of visual metaphor in specialized genres.
Isabel Negro, Ester Šorm, Gerard Steen
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Multimodal transcription as a tool of understanding visual metaphors [PDF]
E3S Web of Conferences, 2021 The articles presents an ongoing study of visual metaphors in terms of cognitive approach. Visual metaphor is viewed by the authors as a cognitive tool that structures the perception of the world.
Kryukova Natalia +2 more
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Visual metaphor in commercial ad: effectiveness or failure?
Когниция, коммуникация, дискурс, 2021 Based on the modern approaches to the study of multimodal pragmatics, this study focuses on its new facet, identifying the correlation between cognitive and pragmatic features of visual metaphor with reference to visual grammatical analysis and Optimal ...
Natalya Kravchenko, Oleksandr Yudenko
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Designing Visual Metaphors in Advertisements:
Maketingu Janaru, 2022 A visual metaphor is an advertising creative that can evoke cognitive elaboration and improve comprehension. To offer useful guidance in designing effective visual metaphors for target markets, the present research focuses on the cognitive effort ...
Ryosuke Takeuchi, Jue Wang
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Metaphor in Parable from the Noble Qur’an: A Corpus Based Stylistic Approach
Jurnal Studi Al-Quran, 2022 A compelling speech figure, a parable, or a metaphor in the Qur'an seeks to explain a crucial point by sticking in the mind and helping us absorb the message and firmly lodge it in our hearts.
Dewi Suriyani Djamdjuri +2 more
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Kognitywne modele metafory wizualnej: teoria, metodologia, analizy
LingVaria, 2022 COGNITIVE MODELS OF VISUAL METAPHOR: THEORY, METHODOLOGY, ANALYSES The aim of the article is to present cognitive studies on visual metaphor: selected theories, methods and analyses.
Grzegorz Kowalski
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Application of the Conceptual Theory of Metaphor and Metonymy to Iran's Cinema: A Case Study of "the Snow on the Pines" [PDF]
نشریه پژوهشهای زبانشناسی, 2021 Linguistic representations of conceptual metaphors have been studied in numerous Iranian and non-Iranian researches; however, few studies have been devoted to visual representations of metaphor.
Amirsaeid Moloodi +1 more
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STUDENTS’ UNDERSTANDING OF SEMIOTICS IN HUMOR TIMES MAGAZINE AND COMIC PEANUTS: THE ACCIDENTAL CANDIDATE [PDF]
, 2018 : Comic is one of the books that consists of sequence pictures and text on the same page making it different from other books. It has visual language and metaphor that creates narrative stories through the drawings that appear in it. Visual language and
Wulandari, Basmala +2 more
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SAGE Open, 2022 Metaphors in public service advertisements, or PSAs, have played an important role in promoting the knowledge of COVID-19 and China’s anti-epidemic activities.
Debing Feng, Xiangxiang Wu
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