Results 11 to 20 of about 70,716 (243)

Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics

Asia Marketing Journal, 2019
As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life.
Jaihyun Jeon, Taewook Lim, Byung-Do Kim, Junhee Seok   +3 more
doaj   +1 more source

The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri

Administrative Sciences, 2016
The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between ...
Koji Ishida, Lisa Slevitch, Katia Siamionava   +2 more
doaj   +1 more source

PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP POSITIVE WORD OF MOUTH

E-Jurnal Manajemen, 2020
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, dan citra merek terhadap positive word of mouth melalui kepuasan konsumen sebagai variabel memediasi.
Ni Putu Dema Punkyanti, Ni Ketut Seminari   +1 more
doaj   +1 more source

Determining brand strenghth against WOM with the mediation of customer satisfaction and business loyalty of Garuda Indonesia aircraft flight

Asian Management and Business Review, 2021
The purpose of this research is to know and explain the effect of brand Strength on word of mouth, the effect of brand strength on customer satisfaction, the influence of brand strength on consumer loyalty, the effect of consumer satisfaction on word of ...
Dean Pratiwi Iriawan, Sumadi Sumadi
doaj   +1 more source

PERAN WORD OF MOUTH MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

E-Jurnal Manajemen, 2022
Tujuan penelitian ini untuk mengetahui peran word of mouth sebagai pemediasi pengaruh kualitas produk terhadap keputusan pembelian konsumen produk minyak Kutus-Kutus.
Kadek Ery Satya Pranandha, Ni Made Wulandari Kusumadewi   +1 more
doaj   +1 more source

PERAN WORD OF MOUTH MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

E-Jurnal Manajemen, 2019
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap word of mouth dan keputusan pembelian, pengaruh word of mouth terhadap keputusan pembelian serta peran word of mouth memediasi pengaruh kualitas produk terhadap keputusan ...
Ni Putu Dinda Prameswari Putri Astaki, Ni Made Purnami   +1 more
doaj   +1 more source

Impact of Negative Word of Mouth on Firm Value

Asia Marketing Journal, 2020
With the development of information and communication technology and spread of smart devices, online information exchange has become a daily routine. Accordingly, the management and utilization of online word of mouth (WOM) has become an important issue ...
Jaihyun Jeon, Byung-Do Kim, Junhee Seok
doaj   +1 more source

Pengaruh Customer Perceived Value Terhadap Word Of Mouth Dengan Customer Loyalty Sebagai Variabel Mediasi (Study Kasus Di CV Putra Putri)

Eksis: Jurnal Riset Ekonomi dan Bisnis, 2017
This research aims to determine how much influence customer perceived value (X1) to word of mouth (Y2), customer perceived value (X1) to customer loyalty (Y1), customer loyalty (Y1) to word of mouth (Y2) and customer perceived value (X1) to word of ...
Abdul Rohim, Sonny Arvianto
doaj   +1 more source

PENGARUH BRAND UNDERSTANDING, BRAND INFLUENCE DAN BRAND CREDIBILITY TERHADAP MINAT ELECTRONIC WORD OF MOUTH DI MEDAN (Studi pada Mahasiswa FEB UnHar Medan)

Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021
This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar, Ani Murwani Muhar
doaj   +1 more source

The relationship between online trust, customer engagement and EWOM

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2019
This study aims to investigate the influence of e-quality and online trust on customer engagement and e-word of mouth. In particular, this study explored and analyzed a relatively new relationship, the impact of customer engagement on e-word of mouth ...
Nguyen Ngoc Dan Thanh, Nguyen Thuy Binh
doaj   +1 more source