The relationship between online trust, customer engagement and EWOM
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2019 This study aims to investigate the influence of e-quality and online trust on customer engagement and e-word of mouth. In particular, this study explored and analyzed a relatively new relationship, the impact of customer engagement on e-word of mouth ...
Nguyen Ngoc Dan Thanh, Nguyen Thuy Binh
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The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis
SAGE Open, 2020 In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. Extensive research studies on the mechanism of word-of-mouth have been carried out.
Feng Xu +3 more
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THE EFFECT OF POSITIVE EMOTIONAL EXPERIENCE OF E-WOM ON CUSTOMER SATISFACTION, BRAND REPUTATION AND CUSTOMER LOYALTY OF KOPI JANJI JIWA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 This research aimed to examine the influence of positive emotional experiences in electronic word of mouth on consumer satisfaction, brand reputation and consumer loyalty of Kopi Janji Jiwa. The object of this research is Kopi Janji Jiwa consumer loyalty.
Ambalika N.K.A.D., Junaedi S.
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Pengaruh e-WOM terhadap Minat Beli Skincare Lokal pada Followers Twitter @ohmybeautybank
Calathu, 2022 Hadirnya Internet telah menyebabkan komunikasi word of mouth berkembang menjadi electronic word of mouth. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (e-WOM) terhadap minat beli skincare lokal pada followers akun base ...
Delima Prihartini, Riski Damastuti
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Predicting customers' online word of mouth intention: The theory of planned behavior applied to understand youth Saudi social media behaviors [PDF]
Management Science Letters, 2019 Word of mouth (WOM) is the oldest, yet still a very common form of marketing. Over the years, it has undergone under significant transformation as a result of the changing business strategies and rapid improvement in technology.
Ahmed Suhail Ajina
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When Satisfaction Is Not Enough to Build a Word of Mouth and Repurchase Intention
APMBA (Asia Pacific Management and Business Application), 2021 This study aims to measure the impact of service quality on word of mouth (WOM) and repurchase intention mediated by customer satisfaction. Design/methodology/approach: This cross-sectional study was conducted in all branches of Bank BPD Bali in Bali ...
I Gusti Agung Eka Teja Kusuma +3 more
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Pengaruh Tripadvisor Electronic Word Of Mouth Terhadap Online Booking Decision Tamu Domestik Di Bali
Jurnal Kepariwisataan, 2022 Abstrak Pengguna internet di Indonesia terus mengalami kenaikan seiring dengan naiknya jumlah penduduk. Konsumen kini dapat memanfaatkan teknologi internet untuk lebih mengekspresikan diri dan kemauannya terutama saat sedang berwisata.
Ananta Budhi +1 more
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Word of mouth komunikacija [PDF]
Marketing (Beograd. 1991), 2009 Consumers' buying decision is very complex multistep process in which a lot of factors have significant impact. Traditional approach to the problem of communication between a company and its consumers, implies usage of marketing mix instruments, mostly ...
Žnideršić-Kovač Ružica +1 more
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Analisis kepuasan nasabah bank terhadap pelayanan mobile banking di masa pandemi Covid-19
Jurnal Manajemen, 2022 This study aimed to analyze the variables of E-Service Quality, Customer Satisfaction, and Positive Word-of-Mouth use of Bank Kalsel mobile during the Covid 19 pandemic.
Nelly Puspasari +2 more
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The effect of hotel features performance on e-mouth marketing behaviors (Case study of Kish Island hotels) [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2021 Extended AbstractAbstractThe purpose of this study is to investigate the effect of hotel features performance on electronic oral marketing behaviors (studied in Kish Island hotels).
samad darvishi
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