Results 11 to 20 of about 167,570,944 (278)

PENGARUH ELECTRONIC WORD OF MOUTH, ATRAKSI WISATA DAN MOTIVASI WISATA TERHADAP MINAT BERKUNJUNG KE MUSEUM (Studi Kasus Pada Museum Modern and Contemporary Art In Nusantara) [PDF]

, 2022
Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth, atraksi wisata dan motivasi wisata terhadap minat berkunjung generasi millennial ke Museum Modern and Contemporary Art In Nusantara.
Onggo, Pramudito, Arijanto, Agus, Widayati, Christina Catur   +2 more
core   +1 more source

The Role of Student Trust in Mediating Service Quality and Student Reputation Against E-WOM

Journal of EST (Educational Science And Technology), 2022
The purpose of this research is to examine the study titled The Role of the Quality of Student Trust in Mediating the Quality of Student Services and the University's Reputation on Electronic Word of Mouth among students.
Dadang Munandar, Fajar Rezeki Ananda, Syaifuddin Syaifuddin, Yusniar Lubis, Nasib Nasib   +4 more
doaj   +1 more source

Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics

Asia Marketing Journal, 2019
As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life.
Jaihyun Jeon, Taewook Lim, Byung-Do Kim, Junhee Seok   +3 more
doaj   +1 more source

The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri

Administrative Sciences, 2016
The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between ...
Koji Ishida, Lisa Slevitch, Katia Siamionava   +2 more
doaj   +1 more source

Impact of Negative Word of Mouth on Firm Value

Asia Marketing Journal, 2020
With the development of information and communication technology and spread of smart devices, online information exchange has become a daily routine. Accordingly, the management and utilization of online word of mouth (WOM) has become an important issue ...
Jaihyun Jeon, Byung-Do Kim, Junhee Seok
doaj   +1 more source

PENGARUH BRAND UNDERSTANDING, BRAND INFLUENCE DAN BRAND CREDIBILITY TERHADAP MINAT ELECTRONIC WORD OF MOUTH DI MEDAN (Studi pada Mahasiswa FEB UnHar Medan)

Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021
This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar, Ani Murwani Muhar
doaj   +1 more source

Airbnb Experiences: Travelers’ Purchase Behavior and Word-of-Mouth

, 2022
This research examines travelers purchase behavior of "Airbnb experiences" by developing a model based on the stimulus organism response theory. Motivation, conceptualized as hedonic and utilitarian, is proposed to influence attitudes toward "Airbnb ...
Purohit, Sonal, Manish Das, Nunkoo, Robin,, Arora, Rakhi, Arora, Rakhi,, Purohit, Sonal,, Nunkoo, Robin, Das, Manish, Rakhi Arora, Goolaup, Sandhiya,, Sandhiya Goolaup, Sonal Purohit, Robin Nunkoo, Das, Manish,, Goolaup, Sandhiya   +14 more
core   +1 more source

PENGARUH WORD OF MOUTH DAN SERVICESCAPE TERHADAP KEPUTUSAN PEMBELIAN

Journal of Management Small and Medium Enterprises (SME's), 2022
This study aims to determine the effect of Word Of Mouth and Servicescape on purchasing decisions at dr. Maharani Kupang Skin Care. The independent variables in this study are Word Of Mouth and Servicescape, while the dependent variable is Purchasing ...
Khalid K Moenardy, Fajar Shavira Cahya Winarni   +1 more
doaj   +1 more source

Determinants of Residents’ Word-of-Mouth Behaviour and Support for Tourism [PDF]

, 2020
This research explores residents’ support for tourism by introducing—for the first time—the variable of residents’ word-of-mouth intention. The tested model proposes that residents’ support for tourism is influenced by residents’ word-of-mouth and ...
López, Maria Francisca Blasco, Recuero Virto, Nuria, Maria Francisca Blasco López, Virto, Nuria Recuero, Nuria Recuero Virto, Figueiredo, José, Blasco López, Maria Francisca, Figueiredo, Jose Antonio, José Figueiredo   +8 more
core   +1 more source

Research on the Promotion of the Effect of Tourism Network Word-of-mouth Communication [PDF]

SHS Web of Conferences, 2023
With the rapid development of tourism and the Internet, the mode of "tourism" + "Internet" has attracted wide attention, among which the importance of tourism network word-of-mouth in the development of tourism enterprises has been increasingly ...
Lu Xi
doaj   +1 more source