Results 31 to 40 of about 167,570,944 (278)

Impact of Digital Content Marketing on Tourist Visit Interest to Melasti Beach: The Mediating Role of Social Word of Mouth

open access: yesJurnal Manajemen Teori dan Terapan, 2022
Objective: This study aims to determine the role of social word of mouth in mediating the influence of digital content marketing on visiting interests.
Ida Ayu Kusuma Dewi   +2 more
doaj   +1 more source

What Drives Negative Electronic Word-of-Mouth Online?

open access: yes, 2021
The online environment has highlighted the role of negative experiences and emotions by enabling fast and widespread publicity. Recent research has introduced both word-of-mouth and engagement as central concepts relating to negative communication online.
Hätönen, Henri   +2 more
core   +1 more source

Nostalgia and negotiation: The electronic word-of-mouth and social well-being of older consumers [PDF]

open access: yes
As older people turn to the internet for consumption and social connection, it is imperative to understand how online consumption behaviors, such as generating and absorbing electronic word-of-mouth (eWOM), influence feelings of belonging.
Pavlopoulou, Ismini   +1 more
core   +1 more source

Locus of Control and Word of Mouth Communication among Consumer [PDF]

open access: yes‫مدیریت بازرگانی, 2011
Word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers.
Ali Shaemi, Mojtaba Barari
doaj  

THE EFFECT OF SERVICE QUALITY ON CUSTOMERS’ SATISFACTION AND WORD OF MOUTH [PDF]

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2020
Banking business represent the service business which its pursuant to belief, meaning that problem in service quality will determine its success. Emulation which progressively tighten within competitors makes the Bank BPD Bali Cabang Pembantu Sanur must ...
Sugama I P.Y., Sukaatmadja I P.G.
doaj   +1 more source

Language, Culture, and Cancer: Qualitative Insights Into Communication Disparities Among Spanish‐Speaking Caregivers of Children With Cancer

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Latino children are projected to make up nearly one‐third of United States (US) children by 2060, and many of their caregivers speak Spanish. Prior survey research has documented communication difficulties for Spanish‐speaking caregivers of children with cancer, but contemporary qualitative data are limited.
Jenny Ruiz   +6 more
wiley   +1 more source

Word of mouth advertising, credibility and learning in networks [PDF]

open access: yes, 2010
Social networks representing the pattern of social interactions - who talks to or who observes whom- play a crucial role as a medium for the spread of information, ideas, diseases, products.
Dutta, Bhaskar, Chatterjee, Kalyan
core  

Smartphone Purchasing Decisions Among Teenagers in Terms of Lifestyle, Brand Image and WOM Communication

open access: yesIndonesian Journal of Business and Entrepreneurship
Background: The research was conducted because there are empirical phenomena as well as previous research phenomena, the empirical phenomenon of smartphone use among teenagers with use limited to ordinary activities, not to support productivity. Purpose:
Heri Prabowo   +2 more
doaj   +1 more source

ANTECEDENT AND KONSEKUEN WORD OF MOUTH

open access: yesEquilibrium: Jurnal Ekonomi Syariah, 2017
This research intended to analyze the antecedent and consequent of word of mouth at Sultan Agung Islamic University, Semarang. After distributing the relevant questionnaires to 99 students or research subjects, all usable questionnaires were returned ...
La Ode Sugianto
doaj   +1 more source

“We Cannot Talk as a Family”: Complexities of Survivorship Communication Among Hispanic/Latino Young Adult Survivors of Childhood Cancer, Parents, and Clinicians

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Young adult childhood cancer survivors (YA‐CCS) have an increased risk of treatment‐related health complications throughout their lives. Lifelong survivorship care is recommended, yet many YA‐CCS experience disruptions in care during pediatric‐to‐adult transitions and do not receive recommended survivorship care.
Kevin Shanchen Pu   +8 more
wiley   +1 more source

Home - About - Disclaimer - Privacy