Results 41 to 50 of about 70,716 (243)

Firm-Created Word-of-Mouth Recommendation: Is it also worthwhile?

open access: yesBBR: Brazilian Business Review, 2015
One of the fastest-growing marketing tactics used to persuade and win customers is management of recommendations through incentives to participants.
Maise Soares Pereira   +2 more
doaj  

ANTECEDENT AND KONSEKUEN WORD OF MOUTH

open access: yesEquilibrium: Jurnal Ekonomi Syariah, 2017
This research intended to analyze the antecedent and consequent of word of mouth at Sultan Agung Islamic University, Semarang. After distributing the relevant questionnaires to 99 students or research subjects, all usable questionnaires were returned ...
La Ode Sugianto
doaj   +1 more source

Impact of Digital Content Marketing on Tourist Visit Interest to Melasti Beach: The Mediating Role of Social Word of Mouth

open access: yesJurnal Manajemen Teori dan Terapan, 2022
Objective: This study aims to determine the role of social word of mouth in mediating the influence of digital content marketing on visiting interests.
Ida Ayu Kusuma Dewi   +2 more
doaj   +1 more source

Testing a Personalized Approach to Chronic Low Back Pain: A Randomized Controlled Trial in Older Veterans

open access: yesArthritis Care &Research, EarlyView.
Objective We aimed to test the efficacy of personalized treatment of older veterans with chronic low back pain (CLBP) delivered by Aging Back Clinics (ABCs) as compared with usual care (UC). Methods Two hundred ninety‐nine veterans aged 65 to 89 with CLBP from three Veterans Affairs (VA) medical centers underwent baseline testing, randomization to ABC ...
Debra K. Weiner   +9 more
wiley   +1 more source

A Qualitative Analysis of Patient Perspectives and Preferences in Lupus Management to Guide Lupus Guidelines Development

open access: yesArthritis Care &Research, EarlyView.
Objective A patient‐centered approach for chronic disease management, including systemic lupus erythematosus (SLE), aligns treatment with patients’ values and preferences, leading to improved outcomes. This paper summarizes how patient experiences, perspectives, and priorities informed the American College of Rheumatology (ACR) 2024 Lupus Nephritis (LN)
Shivani Garg   +20 more
wiley   +1 more source

PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI

open access: yesE-Jurnal Manajemen, 2019
Transportasi telah menjadi bagian penting bagi kehidupan masyarakat saat ini. Salah satu produsen sepeda motor yang memiliki brand image yang kuat adalah Yamaha.
Bernartdictus Fandinata Candra   +1 more
doaj   +1 more source

Performance Characteristics of Anti–Collagen II Antibodies in Relapsing Polychondritis and Related Diseases: Prospective Analysis, Systematic Review, and Meta‐Analysis

open access: yesArthritis Care &Research, EarlyView.
Objective Relapsing polychondritis (RP) is a rare disease defined by recurrent cartilaginous inflammation. Anti–collagen II (Col2) antibodies have been proposed as a diagnostic biomarker for RP, but their performance characteristics are not well defined.
Karyssa Stonick   +6 more
wiley   +1 more source

Word of mouth communication models [PDF]

open access: yesAnali Ekonomskog fakulteta u Subotici, 2016
Modern marketing theory advocates the claim that marketing revolves, no longer predominantly around advertising, direct marketing and promotion in general; rather than that, it increasingly revolves around word-of-mouth communication generated by the ...
Marić Dražen
doaj  

High Healthcare Utilization Preceding Diagnosis with Juvenile Idiopathic Arthritis

open access: yesArthritis Care &Research, Accepted Article.
Objective Though early diagnosis improves long‐term outcomes, Juvenile Idiopathic Arthritis (JIA) patients often experience prolonged, circuitous paths to diagnosis. To inform diagnostic improvement, we sought to characterize healthcare utilization in the year preceding diagnosis.
Anna Costello   +5 more
wiley   +1 more source

Effect of Word-of-Mouth on Customer Patronage Intentions of Financial services: the moderation role of Corporate Image [PDF]

open access: yesInternational Journal of Business and Development Studies
Purpose – The purpose of this paper is to examine the relationships between word of mouth, corporate image and customer patronage intentions of financial services.Design/methodology/approach – The research analyses whether word of mouth and corporate ...
Francis Osei   +2 more
doaj   +1 more source

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