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Brand first? The effect of hotel online word-of-mouth on consumer brand sensitivity [PDF]
Frontiers in Psychology, 2022 With the e-commerce development and changing of hotels’ booking channels, the online word-of-mouth, as a new signal of quality, is becoming to attract more attention of consumers.
Xianchun Li +3 more
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A Study on the Impact of Brand Ritual on Online Word-of-Mouth Communication [PDF]
Behavioral SciencesThe study aims to explore the impact mechanism of brand ritual on online word-of-mouth communication, introducing the mediating variable—flow experience—and the moderating variable—consumer–brand relationship norms.
Tao Wen, Ziwei Wang, Shuang Wang
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A Business Application of the System Dynamics Approach: Word-of-Mouth and Its Effect in an Online Environment [PDF]
Technology Innovation Management Review, 2012 In this article, we illustrate the use of system dynamics modeling approach to study a complex system: word-of-mouth. Word-of-mouth plays an important role in reducing risk and uncertainty in purchase and consumption.
Shirley Ye Sheng, Roman Wong
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Higher Education Branding In Private University In Electronic Word-Of-Mouth At Medan City
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar +1 more
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Utilization of Word-of-Mouth Marketing Strategy in Culinary Business
International Journal of Research and Applied Technology, 2021 The purpose of this study is to analyze how the benefits of the Word of Mouth marketing strategy (word of mouth marketing) are in supporting the improvement of the culinary business. This study used qualitative research methods. The results of this study
Eddy Soeryanto Soegoto +3 more
doaj +1 more source
International Journal of Data and Network Science, 2023 The rapid development of e-commerce in Indonesia makes the competition in this business increasingly fierce. This study aims to determine and analyze the effect of e-service quality, e-word of mouth (e-WOM), customer trust on customer satisfaction on e ...
Y. M. Ginting +3 more
semanticscholar +1 more source
Is It Effective for Companies to Pretend to Care for the Environment? Research on the Impact of Corporate Environmental Claims on Word-of-mouth Recommendation [PDF]
E3S Web of Conferences, 2023 In the era of Internet business, online word-of-mouth recommendation has become a key factor affecting consumers’ decision-making. Enterprises increase consumers’ willingness to recommend their brands by word of mouth in various ways.
Ku Yi, Li Shan, Zhao Yichen
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International Journal of Social Science and Religion, 2021 This research purpose to analyze affected: 1) service quality to student satisfaction, 2) service quality to student atittudes, 3) moderation of student characteristic at affected service service to student satisfaction, 4) service quality to positive ...
Moch. Saifudin
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Journal of Patient Experience, 2020 The personalization of service provision and responding to patients’ expressed needs are key components of government plans to improve children and young people’s mental health services in England.
Adam Crosier BA, MSc +1 more
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CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust
Sustainability, 2023 The current study aims to empirically explore consumer perceptions of corporate social responsibility (CSR) programs and their effects on brand image, brand trust, and positive consumer word of mouth in the context of Indian banking.
Imran Khan, Mobin Fatma
semanticscholar +1 more source