Results 11 to 20 of about 794,823 (353)
Kepes, 2020 El objetivo del presente artículo consiste en analizar el efecto de las comunicaciones informales offline y online entre ellas mismas, y sobre las intenciones de recompra de la marca Totto por parte de los jóvenes universitarios.
María Cristina Otero Gómez +1 more
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Sustainability, 2023 The concept of green and sustainable has long been a global trend in consumerism. This study examines the mediating variables involved in the Theory of Planned Behavior (namely attitude, subjective norms, and perceived behavioral control) to explore ...
Shi-wei Wu, Pei-Yun Chiang
semanticscholar +1 more source
Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics
Asia Marketing Journal, 2019 As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life.
Jaihyun Jeon +3 more
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E-Jurnal Manajemen, 2023 Penelitian ini bertujuan untuk menganalisis peran brand image dalam memediasi pengaruh celebrity endorser dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel 150 orang.
Ni Putu Juni Pratiwi, Ni Made Rastini
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Administrative Sciences, 2016 The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between ...
Koji Ishida +2 more
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Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
Journal of the Academy of Marketing Science, 2023 Facial emojis have increasingly permeated electronic word of mouth (eWOM), but the persuasive consequences of this phenomenon remain unclear. Drawing on emotions as social information (EASI) theory, this research reveals that facial emojis influence ...
Tobias Maiberger +2 more
semanticscholar +1 more source
Asian Management and Business Review, 2021 The purpose of this research is to know and explain the effect of brand Strength on word of mouth, the effect of brand strength on customer satisfaction, the influence of brand strength on consumer loyalty, the effect of consumer satisfaction on word of ...
Dean Pratiwi Iriawan, Sumadi Sumadi
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Word of Mouth Marketing: A Scientometric Analysis
Journal of Scientometric Research, 2023 This paper examines the importance, evolution, and intellectual structure of the Word of Mouth Marketing (WOMM) field over the past years. Firstly, this study uses a citation analysis to investigate 528 WOMM papers.
Sebastián Robledo +2 more
semanticscholar +1 more source
E-Jurnal Manajemen, 2020 Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, dan citra merek terhadap positive word of mouth melalui kepuasan konsumen sebagai variabel memediasi.
Ni Putu Dema Punkyanti +1 more
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PERAN WORD OF MOUTH MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
E-Jurnal Manajemen, 2022 Tujuan penelitian ini untuk mengetahui peran word of mouth sebagai pemediasi pengaruh kualitas produk terhadap keputusan pembelian konsumen produk minyak Kutus-Kutus.
Kadek Ery Satya Pranandha +1 more
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