Results 21 to 30 of about 748,941 (284)
The relationship between online trust, customer engagement and EWOM
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2019 This study aims to investigate the influence of e-quality and online trust on customer engagement and e-word of mouth. In particular, this study explored and analyzed a relatively new relationship, the impact of customer engagement on e-word of mouth ...
Nguyen Ngoc Dan Thanh, Nguyen Thuy Binh
doaj +1 more source
PERAN BRAND IMAGE MEMEDIASI PENGARUH e-WOM TERHADAP REVISIT INTENTION di ERA NEW NORMAL
E-Jurnal Manajemen, 2022 Tujuan penelitian ini untuk menjelaskan peran brand image memediasi pengaruh electronic word of mouth terhadap revisit intention.Ruang lingkup penelitian ini berada di Kota Jakarta, Surabaya, dan Bandung yang merupakan kota dengan penduduk tertinggi di ...
Ni Kadek Anita Dewi +1 more
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The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis
SAGE Open, 2020 In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. Extensive research studies on the mechanism of word-of-mouth have been carried out.
Feng Xu +3 more
doaj +1 more source
Word of mouth komunikacija [PDF]
Marketing (Beograd. 1991), 2009 Consumers' buying decision is very complex multistep process in which a lot of factors have significant impact. Traditional approach to the problem of communication between a company and its consumers, implies usage of marketing mix instruments, mostly ...
Žnideršić-Kovač Ružica +1 more
doaj
PENGARUH WORD OF MOUTH DAN SERVICESCAPE TERHADAP KEPUTUSAN PEMBELIAN
Journal of Management Small and Medium Enterprises (SME's), 2022 This study aims to determine the effect of Word Of Mouth and Servicescape on purchasing decisions at dr. Maharani Kupang Skin Care. The independent variables in this study are Word Of Mouth and Servicescape, while the dependent variable is Purchasing ...
Khalid K Moenardy +1 more
doaj +1 more source
Pengaruh e-WOM terhadap Minat Beli Skincare Lokal pada Followers Twitter @ohmybeautybank
Calathu, 2022 Hadirnya Internet telah menyebabkan komunikasi word of mouth berkembang menjadi electronic word of mouth. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (e-WOM) terhadap minat beli skincare lokal pada followers akun base ...
Delima Prihartini, Riski Damastuti
doaj +1 more source
The Effect of Word of Mouth on Brand Image of a Popular Indonesian Donut Brand [PDF]
, 2019 A Brand must innovate to create a positive impression of consumers. When a consumer feels happy and satisfied with a product, the emotional impact will encourage loyalty and positive word of mouth will increase.
Pradana, M. (Mahir)
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Introduction Characterizing stressful events reported by childhood cancer survivors experienced throughout the lifespan may help improve trauma‐informed care relevant to the survivor experience. Methods Participants included 2552 survivors (54% female; 34 years of age) and 469 community controls (62% female; 33 years of age) from the St.
Megan E. Ware +13 more
wiley +1 more source
When Satisfaction Is Not Enough to Build a Word of Mouth and Repurchase Intention
APMBA (Asia Pacific Management and Business Application), 2021 This study aims to measure the impact of service quality on word of mouth (WOM) and repurchase intention mediated by customer satisfaction. Design/methodology/approach: This cross-sectional study was conducted in all branches of Bank BPD Bali in Bali ...
I Gusti Agung Eka Teja Kusuma +3 more
doaj +1 more source
Relationship Electronic Word of Mouth with College Image [PDF]
, 2016 Globalization in higher education has a direct impact on competition among universities in Indonesiawhich becomes keener. The competition motivates each university to continuously improve its quality.
Damayanti, D. (Damayanti) +1 more
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