Results 21 to 30 of about 794,823 (353)
Journal of Accounting and Finance Management, 2023 This research aims to examine the effect of social media marketing and e- word of mouth on purchasing decisions; social media marketing and e-word of mouth influence purchase intention; social media marketing and e-word of mouth influence purchasing ...
Buyung Romadhoni +4 more
semanticscholar +1 more source
PERAN WORD OF MOUTH MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
E-Jurnal Manajemen, 2019 Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap word of mouth dan keputusan pembelian, pengaruh word of mouth terhadap keputusan pembelian serta peran word of mouth memediasi pengaruh kualitas produk terhadap keputusan ...
Ni Putu Dinda Prameswari Putri Astaki +1 more
doaj +1 more source
Impact of Negative Word of Mouth on Firm Value
Asia Marketing Journal, 2020 With the development of information and communication technology and spread of smart devices, online information exchange has become a daily routine. Accordingly, the management and utilization of online word of mouth (WOM) has become an important issue ...
Jaihyun Jeon, Byung-Do Kim, Junhee Seok
doaj +1 more source
International Journal of Data and Network Science, 2023 This study aims to examine and analyze the influence of social media and Word of mouth on Buying Interest through Brand Image in Creative Economy Business in city of Medan, Indonesia.
Bunga Aditi +2 more
semanticscholar +1 more source
Eksis: Jurnal Riset Ekonomi dan Bisnis, 2017 This research aims to determine how much influence customer perceived value (X1) to word of mouth (Y2), customer perceived value (X1) to customer loyalty (Y1), customer loyalty (Y1) to word of mouth (Y2) and customer perceived value (X1) to word of ...
Abdul Rohim, Sonny Arvianto
doaj +1 more source
Cogent Business & Management, 2022 Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth ...
Wilbert Manyanga +2 more
semanticscholar +1 more source
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar, Ani Murwani Muhar
doaj +1 more source
PERAN BRAND IMAGE MEMEDIASI PENGARUH e-WOM TERHADAP REVISIT INTENTION di ERA NEW NORMAL
E-Jurnal Manajemen, 2022 Tujuan penelitian ini untuk menjelaskan peran brand image memediasi pengaruh electronic word of mouth terhadap revisit intention.Ruang lingkup penelitian ini berada di Kota Jakarta, Surabaya, dan Bandung yang merupakan kota dengan penduduk tertinggi di ...
Ni Kadek Anita Dewi +1 more
doaj +1 more source
Word-of-mouth in business-to-business marketing: a systematic review and future research directions
Journal of Business & Industrial Marketing, 2023 Purpose The purpose of this study is to review and analyze the status of word-of-mouth (WOM) research in the business-to-business (B2B) context and discuss and identify new possible future directions.
Ryuta Ishii, Mai Kikumori
semanticscholar +1 more source
The relationship between online trust, customer engagement and EWOM
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2019 This study aims to investigate the influence of e-quality and online trust on customer engagement and e-word of mouth. In particular, this study explored and analyzed a relatively new relationship, the impact of customer engagement on e-word of mouth ...
Nguyen Ngoc Dan Thanh, Nguyen Thuy Binh
doaj +1 more source