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Targeted advertising and advertising avoidance [PDF]
The RAND Journal of Economics, 2011 I examine how the increasing ability of firms to target their ads influences market outcomes when consumers have access to advertising‐avoidance tools. Although firms generally benefit from improved targeting, consumers need not. I also show that there may be too little blocking of ads in equilibrium and consider the role of targeted advertising when ...
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Advertising in France: the advertiser‐advertising agency relationship
European Journal of Marketing, 1976Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.
Michel Chevalier, Bernard Catry
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Advertising agencies and advertisers' perceptions of internet advertising
International Journal of Advertising, 2002This paper investigates advertising agencies' and advertisers' perceptions of internet advertising in Singapore. More specifically, we compare its effectiveness in achieving five communication objectives—category need, brand awareness, brand attitude, brand purchase intention and purchase facilitation (Rossiter & Percy 1997)—with other marketing ...
Tan Dai Shij, Francis Piron
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Alberta Journal of Educational Research, 2014
Alberta Journal of Educational Research, Vol. 64 No. 4 (2018): Winter: (Theme Issue)
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Alberta Journal of Educational Research, Vol. 64 No. 4 (2018): Winter: (Theme Issue)
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SSRN Electronic Journal, 2004 Empirical evidence suggests that most advertisements contain little direct information. Many do not mention prices. We analyze a monopoly firm's choice of advertising content and the information disclosed to consumers. The firm advertises only product information, price information, or both, and prefers to convey only limited product information if ...
Anderson, Simon P, Renault, Régis
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The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
Journal of Consumer Research, 1990A factorial experiment was developed in which the reputation of the advertising firm and the extremity of the advertising claim were manipulated. Two levels of advertiser reputation, focusing on the expertise and trustworthiness of the sponsoring firm, were developed.
Goldberg, Marvin E, Hartwick, Jon
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2010
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice ...
Fennis, B.M., Stroebe, W.
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice ...
Fennis, B.M., Stroebe, W.
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The Bell Journal of Economics, 1978
This paper applies conventional welfare-theoretic methods to study advertising which changes consumer tastes. In a wide range of empirically plausible circumstances, private profitability is seen to be necessary but not sufficient for the social desirability of a small amount of advertising.
Dixit, Avinash +3 more
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This paper applies conventional welfare-theoretic methods to study advertising which changes consumer tastes. In a wide range of empirically plausible circumstances, private profitability is seen to be necessary but not sufficient for the social desirability of a small amount of advertising.
Dixit, Avinash +3 more
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Advertisers and the Factual Content of Advertising
Journal of Advertising, 1985Abstract The controversy over the factual content of advertising has traditionally been looked at from the point of view of the consumer, which is to say the “demand” side. This paper offers an original approach in that it adopts the advertiser's point of view, or the “supply” side.
Françoise Paul +2 more
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The Journal of Bone & Joint Surgery, 2007
Painless Orthopaedic Surgery at the Utopia Joint Center Although rarely seen in the past, advertising by physicians has become relatively commonplace. Proponents advocate that advertising is a way for patients to increase their awareness of available treatment options, medical services provided, surgical expertise, and physician specialty training ...
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Painless Orthopaedic Surgery at the Utopia Joint Center Although rarely seen in the past, advertising by physicians has become relatively commonplace. Proponents advocate that advertising is a way for patients to increase their awareness of available treatment options, medical services provided, surgical expertise, and physician specialty training ...
openaire +3 more sources