The Phenomenon of Creepiness in a Digital Marketing World
Psychology &Marketing, EarlyView.ABSTRACT Creepiness is a potential negative emotional response by consumers toward the digital data‐driven personalization of marketing efforts. This phenomenon has become increasingly prevalent with the rise of advanced (AI) technologies and inexpensive data collection.
Alisa Petrova +3 more
wiley +1 more source
No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access
Psychology &Marketing, EarlyView.ABSTRACT We introduce Digital Technology Captivity (DTC), a form of consumer vulnerability that arises when digital technologies become the mandatory gateway to essential services. When access is tied to systems that feel unfamiliar, complex, or intimidating—and when preferred alternatives are limited—consumers may experience heightened vulnerability ...
Carolyn Wilson‐Nash +4 more
wiley +1 more source
Discursive analysis of rejection voices against brand social responsibility initiatives in Indonesia
Humanities & Social Sciences CommunicationsA health soap product brand launched an advertising campaign about an initiative to improve sanitation facilities and educate people about clean living in one of the most underdeveloped villages in East Nusa Tenggara, Indonesia.
Bambang Sukma Wijaya
doaj +1 more source
A Note on Negative Electoral Advertising [PDF]
In their seminal paper, Harrington and Hess (1996) discuss a model where candidates differ along two dimensions - ideology which is modeled by the standard Hotelling-Downs formulation and valence factors which encompass traits which all voters agree as ...
Subhadip Chakrabarti
core
Negative TV Advertising in the 2016 US Presidential Campaign
, 2018 Agata Olszanecka-Marmola, Maciej Marmola
openalex +2 more sources
Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity
Psychology &Marketing, EarlyView.ABSTRACT Research on misinformation has focused on message content and cognitive bias, overlooking how source type shapes toxic engagement. This study addresses that gap by showing that influencer‐driven misinformation does not merely increase toxicity: it reconfigures its nature and persistence through relational and social influence mechanisms ...
Giandomenico Di Domenico +2 more
wiley +1 more source
A bilingual, Internet-based, targeted advertising campaign for prostate cancer clinical trials: Assessing the feasibility, acceptability, and efficacy of a novel recruitment strategy. [PDF]
Contemp Clin Trials Commun, 2018 Kaplan CP +8 more
europepmc +1 more source
Nostalgia using in advertising campaigns
Journal of Architecture, Art & Humanistic Science, 2021 English abstract :- Every person’s life has unforgettable memories, and when people are unhappy, they miss their previous lives and will evoke through special memories at a certain time. Some major companies have used this marketing approach to increase sales.
openaire +1 more source
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, EarlyView.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
Staying Offline or Going Online? Managing the Establishment of Service Platforms
Managerial and Decision Economics, EarlyView.ABSTRACT We study a global game in which consumers and sellers decide whether to join a service platform and interact more efficiently online. Uncertainties about the platform's technology value and users' participation behavior on both market sides cause a coordination problem.
Marit Holler +2 more
wiley +1 more source