A Research Agenda for Online Advertising: Surveying Campaign Practices, 2000-2012
International Journal of Communication, 2013 This article traces the development of online political advertising across four presidential election cycles (2000–2012) to outline an agenda for scholarly research. In 2000, campaigns purchased banner advertisements on sites such as AOL.com.
Lisa Barnard, Daniel Kreiss
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Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis. [PDF]
BMC Public Health, 2014 BackgroundSocial marketing has been proposed as a framework that may be effectively used to encourage behaviour change relating to obesity. Social advertising (or mass media campaigning) is the most commonly used social marketing strategy to address the ...
Thomas SL +5 more
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Philosophy of design thinking as a creative methodology for designing interactive advertising campaigns [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2022 This study deals with design thinking as a creative methodology that aims to solve design problems and employ it to design and produce interactive advertising campaigns that serve the advertising goal.
hend alwetaid, Faten Farouk
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Design Advertising Campaigns to raise awareness against harassment behavior to achieve the sustainable development goals of the Egyptian Vision 2030 [PDF]
Journal of Architecture, Art & Humanistic Science, 2022 The research suggests five designs for advertising awareness campaigns against male harassment of women using a social pressure strategy that assumes that social reward work to change an individual's behavior out of fear of reputation and their ...
Aliaa Turafy
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Social Sciences, 2023 Advertising has played an increasingly relevant role in raising awareness of social problems via institutional campaigns. In the phenomenon of domestic violence, most institutional advertising campaigns are directed at victims, who are often represented ...
Elayne Nogueira +2 more
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Analytical study of applying the lean advertising strategy in the development of advertising performance in global issues "Climate change campaigns as a model" [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 The benefits mainly depend on the lean advertising strategy on providing practical thinking and understanding of the integration mechanisms for workers in the advertising and marketing system, and the presentation of the good or service to the recipient.
Haidy youssef Abo-elgeat
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Media planning of digital advertising campaigns
Eastern-European Journal of Enterprise Technologies, 2023 Under the conditions of digitalization of all sectors of social production, the study of types and features of digital advertising and its media planning acquires special importance and requires in-depth analysis. The object of research is media planning
T. Iankovets
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Вестник университета, 2023 The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specifically
D. A. Khokhlov
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Role of Tourism Advertising Campaigns in Improving Destination Image
Journal of Sustainable Tourism and Entrepreneurship, 2021 : Purpose: The current paper aims to study the role of tourism advertising campaigns in improving the destination image and to propose a framework for improving the effectiveness of these campaigns. Research Methodology: This study is a qualitative study
Ghada Abdallah Mohamed +3 more
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Designing advertising awareness campaigns to change the attitude towards people of determination “Paralympics as a model” [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 Attitude is a concept that describes ideas, decisions, attitudes, or methods that pertain to a person or a group and that appears when expressing or interacting with a subject, situation, or issue.
Aliaa Turafy
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