Results 1 to 10 of about 16,849 (245)

Advertising campaigns for cystic fibrosis. [PDF]

open access: yesCMAJ, 2010
As adults with cystic fibrosis, we have benefited greatly from the work of the Canadian Cystic Fibrosis Foundation. Thanks to the foundation’s long-term investment in research and care, people with cystic fibrosis are living longer, healthier lives.
Fish N, Gliddon K.
europepmc   +4 more sources

Nostalgia using in advertising campaigns

open access: yesJournal of Architecture, Art & Humanistic Science, 2021
English abstract :- Every person’s life has unforgettable memories, and when people are unhappy, they miss their previous lives and will evoke through special memories at a certain time.
Ghada Ouf
doaj   +2 more sources

Philosophy of design thinking as a creative methodology for designing interactive advertising campaigns [PDF]

open access: yesMaǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2022
This study deals with design thinking as a creative methodology that aims to solve design problems and employ it to design and produce interactive advertising campaigns that serve the advertising goal.
hend alwetaid, Faten Farouk
doaj   +1 more source

Design Advertising Campaigns to raise awareness against harassment behavior to achieve the sustainable development goals of the Egyptian Vision 2030 [PDF]

open access: yesJournal of Architecture, Art & Humanistic Science, 2022
The research suggests five designs for advertising awareness campaigns against male harassment of women using a social pressure strategy that assumes that social reward work to change an individual's behavior out of fear of reputation and their ...
Aliaa Turafy
doaj   +1 more source

Victimization Experience and Perceived Benefits of Institutional and Commercial Advertising Campaigns in the Fight against Domestic Violence

open access: yesSocial Sciences, 2023
Advertising has played an increasingly relevant role in raising awareness of social problems via institutional campaigns. In the phenomenon of domestic violence, most institutional advertising campaigns are directed at victims, who are often represented ...
Elayne Nogueira   +2 more
doaj   +1 more source

Development of rules for budget allocation and methods for evaluating media plans for the digital space

open access: yesВестник университета, 2023
The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specifically
D. A. Khokhlov
doaj   +1 more source

Analytical study of applying the lean advertising strategy in the development of advertising performance in global issues "Climate change campaigns as a model" [PDF]

open access: yesMaǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023
The benefits mainly depend on the lean advertising strategy on providing practical thinking and understanding of the integration mechanisms for workers in the advertising and marketing system, and the presentation of the good or service to the recipient.
Haidy youssef Abo-elgeat
doaj   +1 more source

Designing advertising awareness campaigns to change the attitude towards people of determination “Paralympics as a model” [PDF]

open access: yesJournal of Architecture, Art & Humanistic Science, 2023
Attitude is a concept that describes ideas, decisions, attitudes, or methods that pertain to a person or a group and that appears when expressing or interacting with a subject, situation, or issue.
Aliaa Turafy
doaj   +1 more source

The Determinants of Choosing Endorser in Iranian Campaigns [PDF]

open access: yesکاوش‌های مدیریت بازرگانی, 2019
Employing an endorser as an effective marketing tool has been in variation in our country. For a while, the use of celebrities in advertising was prohibited, but, in the last few years, one can again see the massive presence of celebrities in corporate ...
Sepideh Nasiri   +3 more
doaj   +1 more source

A content analysis of the aims, strategies, and effects of food and nonalcoholic drink advertising based on advertising industry case studies

open access: yesObesity Science & Practice, 2022
Background Placing limitations on advertising of food and nonalcoholic drinks to children is an effective strategy in addressing childhood obesity. The industry maintains that further restrictions are unnecessary.
Kiran Nanchahal   +2 more
doaj   +1 more source

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