Results 161 to 170 of about 16,849 (245)

social media advertising campaigns

open access: yes
Development of social media advertising campaigns and general awareness ...
openaire   +1 more source

Selling soldiering: Marketisation, gender complementarity and the promise of military femininity in 1990s Sweden

open access: yesGender &History, EarlyView.
Abstract This article examines the first large‐scale attempts to recruit women as soldiers and officers in 1990s Sweden, focusing on the techniques and promises employed by the Swedish Armed Forces (SAF). Building on a wide range of documents and audiovisual sources, we demonstrate how the SAF utilised various marketing techniques, including ...
Sanna Strand, Fia Cottrell‐Sundevall
wiley   +1 more source

Civility, honour and male aggression in early modern English jestbooks

open access: yesGender &History, EarlyView.
Abstract This article discusses the comical representation of inter‐male violence within early modern English jestbooks. It is based on a rigorous survey of the genre, picking out common themes and anecdotes, as well as discussing their reception and sociable functions. Previous scholarship has focused on patriarchs, subversive youths and impoliteness.
Tim Somers
wiley   +1 more source

The Gender of Fossil Fuels: Oil and Domestic Perils in Mandate Palestine

open access: yesGender &History, EarlyView.
ABSTRACT This article explores the gender dynamics behind the rise of kerosene – an oil derivative – as the main domestic fuel in Mandate Palestine. It argues that these dynamics were constitutive in determining who began to use oil, where and for what purposes, in turn demonstrating that women in Palestine were the promoters and targets of a campaign ...
Shira Pinhas
wiley   +1 more source

Putting the Femme in Feminist: Trans Feminism and the ‘Male Lesbian’ in the American Second Wave

open access: yesGender &History, EarlyView.
ABSTRACT A slur, a joke or a post‐structuralist case of mistaken identity. To the extent that the male lesbian has been discussed, she has figured dismissively. Yet throughout the period historicised as American feminism's second wave, potentially thousands of trans femmes organised under this identity. Despite being entirely overlooked in scholarship,
Aino Pihlak, Emily Cousens
wiley   +1 more source

‘Humans Are Omnipotent and Beyond Their Destiny!’ Late Soviet Perspective on Girls’ Upbringing and the Female Self

open access: yesGender &History, EarlyView.
ABSTRACT The article examines post‐Stalinist Soviet expertise on girls’ education and upbringing, analysing texts for and about female adolescents created by specialists in pedagogical sciences, psychology, sociology, medicine as well as children's writers and journalists from different parts of the Union, including national republics. The text focuses
Ella Rossman
wiley   +1 more source

Good Arts, Good Mental Health<sup>®</sup>: the effectiveness of an Australian health promotion media campaign in promoting community mental wellbeing via the arts. [PDF]

open access: yesFront Public Health
Davies CR   +11 more
europepmc   +1 more source

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