Results 161 to 170 of about 18,778 (292)

PERBANDINGAN IMPLEMENTASI ADVERTISING CAMPAIGN

, 2013
Advertising campaign merupakan serangkaian bentuk iklan melalui berbagai media dan berpusat pada satu tema dalam satu waktu. Tujuan utama advertising campaign adalah menyampaikan pesan dalam suatu tema yang diluncurkan kepada masyarakat sehingga tema tersebut menjadi ciri khas produk.
openaire   +1 more source

MODELLING THE PROCESS OF EVALUATING THE EFFECTIVENESS OF ADVERTISING CAMPAIGNS

Bohdana Havrysh, T. S. Holubnyk, B. M. Kovalskyi   +2 more
openalex   +1 more source

Local labor market frictions and platform‐based entrepreneurship

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Building on prior research about the heterogeneous impact of labor shocks on individuals' propensity to start businesses, we explore how local labor market frictions affect individuals' selection into platform‐based entrepreneurship.
Ruiqing Cao, Yifan Lyu
wiley   +1 more source

Clearing the Air: Using Tobacco Prevention Lessons for Social Connection. [PDF]

Public Health Rep
Prochnow T, Hawkley L, Holt-Lunstad J, Patterson MS, Merianos AL, Smith ML.   +5 more
europepmc   +1 more source

Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis. [PDF]

BMC Public Health, 2014
Thomas SL, Olds T, Pettigrew S, Yeatman H, Hyde J, Dragovic C.   +5 more
europepmc   +1 more source

RHETORIC AND PUBLIC SERVICE ADVERTISING – A CASE STUDY ON THE CAMPAIGN AGAINST HOMOPHOBIA

, 2013
Paweł Sarna
openalex   +1 more source

Strategic framing of novel ideas: How contestation shapes the evolution of novelty

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Entrepreneurs use strategic framing to gain support for their novel ventures, products, and services. A key challenge entrepreneurs face is that audiences often contest frames that introduce novel ideas, especially when these ideas disrupt audiences' mental and business models.
Janina Klein, Elco van Burg, Christine Moser   +2 more
wiley   +1 more source

Leveraging celebrity influence for oral cancer prevention and smokeless tobacco cessation: challenges and opportunities in India. [PDF]

Front Public Health
Sekaran S, Ganapathy D, Arumuganainar D, Arumugasamy H, Selvaraj V, Alassiri S, Abullais SS.   +6 more
europepmc   +1 more source

Creating a social media advertising campaign

, 2014
Sara Bobo
openalex   +1 more source

Michael M. Franz, Paul B. Freedman, Kenneth M. Goldstein, Travis N. Ridout: Campaign Advertising and American Democracy

, 2008
D. K. Bassett
openalex   +1 more source