Strategic Management Journal, EarlyView.Abstract Research Summary This research investigates how firms attempt to preempt activism before it mobilizes into an active threat. Employing a difference‐in‐differences design, we examine the quasi‐exogenous enactments of laws that prevent Strategic Lawsuits Against Public Participation (anti‐SLAPP laws) in the United States.
Zhiyan Wu, Garry Bruton, Ryan Krause
wiley +1 more source
Pilot study of social media promotion of home-based self-testing for syphilis. [PDF]
Sex Transm DisAfana D +3 more
europepmc +1 more source
Brand image > as tourist destination through the advertising campaigns > and Andalucia te quiere>>.
, 2013 E. Martínez Pastor +1 more
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Values and visibility: How CEO activism influences private and public consumer choices
Strategic Management Journal, EarlyView.Abstract Research Summary Firms' and executives' stances on controversial issues affect consumer behavior. This “political consumerism” might be motivated by ideology and a desire to signal to peers, and thus vary for private and public purchases. We conduct an experiment with 1198 consumers to study how purchase visibility affects responses to CEO ...
Young Hou, Christopher Poliquin
wiley +1 more source
Advertising support in healthcare settings for survivors of sexual violence: findings from a population-based survey in England. [PDF]
Front Reprod HealthAbubakar A, Ross JDC, Caswell RJ.
europepmc +1 more source
القوة التأثیریة للحملات الإعلانیة ودورها فی تنمیة ثقافة المجتمع Influential Power of advertising campaigns and its role in the development of society culture [PDF]
, 2017 منى إبراهیم عبد الرحیم
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Moral Entrepreneurs of the Mastodon Migration
Symbolic Interaction, EarlyView.Social media platforms are imbued with politics and values through an interplay of coded architectures, platform policies, economic models, and algorithmic curation, together shaping and shaped by the activities of users. This dynamic set of relations is most evident during moments of disruption, in which platform politics and values come under debate.
Sean Ward +3 more
wiley +1 more source
A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis.
JMIR Public Health SurveillLong MW +7 more
europepmc +1 more source
Good Arts, Good Mental Health<sup>®</sup>: the effectiveness of an Australian health promotion media campaign in promoting community mental wellbeing via the arts. [PDF]
Front Public HealthDavies CR +11 more
europepmc +1 more source
How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand [PDF]
Natalia Yannopoulou +5 more
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