Results 11 to 20 of about 16,849 (245)
PRACTICAL REALIZATIONS OF A GENERALIZED ADVERTISING CYBERNETIC MODEL
Three Seas Economic Journal, 2021 Nowadays, a big number of various math models of advertising exists, however all of them describe only specific effects of advertising influence, thus, considering most modern advertising campaign utilize multiple ad channels for different purposes and ...
Serhii Ostrianyn, Oleksandr Yakovenko
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Blockchain Technology in Advertising Campaigns
Цифровая трансформация, 2023 The article is devoted to the peculiarities of blockchain technology in terms of its application in the economy. The emphasis is on the impact of this technology on the advertising market.
A. A. Efremov +2 more
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Application of Internet marketing tools for management decision-making by logistics enterprises
Економіка, управління та адміністрування, 2022 The article discusses implementing Internet marketing tools by logistics enterprises for the management of decision-making processes. The use of Internet marketing tools, in particular, targeted advertising on Facebook, by logistics businesses and ...
O.A. , T.O., O.P., H.Yu.
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The Creative Role of Employing Augmented Reality into The Design of Political Advertising Campaigns
Journal of Architecture, Art & Humanistic Science, 2020 Virtual Reality is called a number of technologies that use computers and multimedia to create an artificial visual environment in which the user can see, hear and touch by displaying the image that responds instantly to the user's movement.Virtual ...
Mohanad Ghandour, Ehap Elagmawy, Mai Ali
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The concept of advertising media in the digital marketing
Вестник университета, 2022 The article examines the main factors affecting the effectiveness of promotion in the digital marketing. The problems of determining the advertising media and the distribution of the budget in the media plan for the digital environment are examined in ...
D. A. Khokhlov
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Semiotics of Vaccination Adver-tising in Media Discourse
Научный диалог, 2023 The aim of the article is to analyze the verbal and visual means in advertising COVID-19 vaccination. The task is to examine the peculiarities of semiotics in vaccination advertising based on campaigns from different countries around the world, identify ...
Yu. V. Donskova +2 more
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Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico
Westminster Papers in Communication and Culture, 2020 This article discusses the role of social issue advertising as a tool for social change. It especially focuses on the case of campaigns on racism in Latin America, with a specific focus on racism within Mexico.Analysing Latin American campaigns carried ...
Fabiola Fernandez Guerra Carrillo
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A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 The present paper offers an in-depth view about the online advertising formats that are used by Romanian companies or digital advertising agencies. The qualitative research based on semi-structured detailed interviews with 12 professionals, took place in
Acatrinei Carmen
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Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry
Media and Communication, 2023 The allocation of political advertising in social media is rising in Western campaigns. Yet audiences, unlike those of television advertising, are no longer isolated and passive consumers of linear discourses from politicians; users can now interact ...
Martin Echeverría
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Journal of Architecture, Art & Humanistic Science, 2022 The world in year 2020 suffers from a new virus Covid-19 and most of audiences get their knowledge about this virus, how to deal with and how to protect themselves from it from media and through awareness campaigns. Visualizing information is more easily
Aliaa Turafy
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