Results 11 to 20 of about 18,778 (292)
Designing advertising awareness campaigns to change the attitude towards people of determination “Paralympics as a model” [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 Attitude is a concept that describes ideas, decisions, attitudes, or methods that pertain to a person or a group and that appears when expressing or interacting with a subject, situation, or issue.
Aliaa Turafy
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The Determinants of Choosing Endorser in Iranian Campaigns [PDF]
کاوشهای مدیریت بازرگانی, 2019 Employing an endorser as an effective marketing tool has been in variation in our country. For a while, the use of celebrities in advertising was prohibited, but, in the last few years, one can again see the massive presence of celebrities in corporate ...
Sepideh Nasiri +3 more
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PRACTICAL REALIZATIONS OF A GENERALIZED ADVERTISING CYBERNETIC MODEL
Three Seas Economic Journal, 2021 Nowadays, a big number of various math models of advertising exists, however all of them describe only specific effects of advertising influence, thus, considering most modern advertising campaign utilize multiple ad channels for different purposes and ...
Serhii Ostrianyn, Oleksandr Yakovenko
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Obesity Science & Practice, 2022 Background Placing limitations on advertising of food and nonalcoholic drinks to children is an effective strategy in addressing childhood obesity. The industry maintains that further restrictions are unnecessary.
Kiran Nanchahal +2 more
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Application of Internet marketing tools for management decision-making by logistics enterprises
Економіка, управління та адміністрування, 2022 The article discusses implementing Internet marketing tools by logistics enterprises for the management of decision-making processes. The use of Internet marketing tools, in particular, targeted advertising on Facebook, by logistics businesses and ...
O.A. , T.O., O.P., H.Yu.
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The Creative Role of Employing Augmented Reality into The Design of Political Advertising Campaigns
Journal of Architecture, Art & Humanistic Science, 2020 Virtual Reality is called a number of technologies that use computers and multimedia to create an artificial visual environment in which the user can see, hear and touch by displaying the image that responds instantly to the user's movement.Virtual ...
Mohanad Ghandour, Ehap Elagmawy, Mai Ali
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The concept of advertising media in the digital marketing
Вестник университета, 2022 The article examines the main factors affecting the effectiveness of promotion in the digital marketing. The problems of determining the advertising media and the distribution of the budget in the media plan for the digital environment are examined in ...
D. A. Khokhlov
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Semiotics of Vaccination Adver-tising in Media Discourse
Научный диалог, 2023 The aim of the article is to analyze the verbal and visual means in advertising COVID-19 vaccination. The task is to examine the peculiarities of semiotics in vaccination advertising based on campaigns from different countries around the world, identify ...
Yu. V. Donskova +2 more
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A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 The present paper offers an in-depth view about the online advertising formats that are used by Romanian companies or digital advertising agencies. The qualitative research based on semi-structured detailed interviews with 12 professionals, took place in
Acatrinei Carmen
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Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry
Media and Communication, 2023 The allocation of political advertising in social media is rising in Western campaigns. Yet audiences, unlike those of television advertising, are no longer isolated and passive consumers of linear discourses from politicians; users can now interact ...
Martin Echeverría
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