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From Purpose to Proof: Sustainability Framings and Substantiation Signals in Award‐Winning Advertising (2020–2025)

Sustainable Development, EarlyView.
ABSTRACT Drawing on signaling theory, this exploratory content analysis examines how elite advertising awards operate as institutional gatekeepers for sustainability communication. A comparative corpus of award‐winning campaigns (2020–2025; N = 83) is used to trace observable substantiation signals rather than to verify sustainability performance or ...
Mehmet Yakın
wiley   +1 more source

Tobacco Smoking and Cardiovascular Health in Africa: Trends, Interventions, and Policy Implications-A Narrative Review. [PDF]

Health Sci Rep
Fatokun BS, Oluyemi SO, Mba OJ, Bolarin OL, Ajaero UC, Babandi AM, Onyegiri CU, Okorobe PM.   +7 more
europepmc   +1 more source

Current practices for recruitment and retention of plasma donors across 17 countries: A short report. [PDF]

Vox Sang
Spekman MLC, Merz EM.
europepmc   +1 more source

Digital health promotion strategies to increase HIV testing uptake among key populations: a scoping review. [PDF]

Cad Saude Publica
Syamsir SB, Naralia TW, Rahayu H, Pamungkas ED, Diorarta R, Setiawan A, Pamungkas RA, Zainuddin Z.   +7 more
europepmc   +1 more source

Exposure to e-cigarette content on social media and its association with risk perception, perceived benefits, and vaping perceptions among college students: a cross-sectional study. [PDF]

Front Public Health
Alsulaiman SA, Almutairi ES.
europepmc   +1 more source

A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis. [PDF]

JMIR Public Health Surveill
Long MW, Bingenheimer JB, Ndiaye K, Donati D, Rao N, Akaba S, Agha S, Evans WD.   +7 more
europepmc   +1 more source

Promoting smoking and fighting cancer in Australian migrant newspapers, 1930-60. [PDF]

Med Hist
Cartledge Y, Varnava A.
europepmc   +1 more source

Widespread Suspected Illegal Advertising of Paid Loot Boxes and Social Casino Games in Belgium: Empowered by the EU Digital Services Act to Assess Compliance Using Meta's Ad Repository.

Eur Addict Res
Xiao LY, Petrovskaya E, Khoo N, Denoo M, Roberts A.   +4 more
europepmc   +1 more source

THE IMPACT OF ADVERTISING DESIGN IN MARKETING ADVERTISING AND ADVERTISING CAMPAIGNS TO THE CONSUMER

International Journal of Humanities and Educational Research
openaire   +1 more source

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Online advertisement campaign optimisation

International Journal of Services Operations and Informatics, 2007
Like any marketing campaigns, online advertisement campaigns need to be monitored, analyzed and optimized. It is more so for online campaigns because online advertisements are usually sold in auction style. Prices can change very dynamically; the creatives, the landing pages and the targeting profiles can all be changed frequently to improve the ...
Weiguo Liu, Shi Zhong, Mayank Chaudhary, Shyam Kapur   +3 more
openaire   +1 more source