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Forecasting Online Advertising Campaigns in the Wild
2013Online advertising is a high and a constantly growing business with an elaborate complexity. An important position is occupied by intermediaries, such as ad networks, marketing agencies and companies specialized in delivering software for managing and displaying advertising campaigns.
Radoslaw Nielek +4 more
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Antibiotic advertising campaign
Medical Journal of Australia, 1984C G, Berbatis, R J, Plumridge
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Antismoking Advertising Campaigns for Youth
JAMA, 1998G I, Balch, G, Rudman
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A SUCCESSFUL ADVERTISING CAMPAIGN [PDF]
Holistic Marketing Management, 2011 ”TO ADVERTISE OR NOT TO ADVERTISE?” is the question which continually confronts the business man. The importance of advertising has long been recognized by the more enlightened members of the business and industrial world. Strategies for a successful advertising business campaign are an important factor for every company and business.
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Mathematical Models for Economic and Political Advertising Campaigns
Operations Research, 1977We propose a basic model for a two-competitor advertising campaign. Game-theoretic saddle-point solutions are found for the following four problems. How large should the total advertising budget be to maximize profits? How should the budget be distributed in a differentiated market, and how much is saved by this distribution? How should one distribute
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Evaluating Antismoking Advertising Campaigns
JAMA, 1998G N, Connolly, J E, Harris
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Planning advertising campaigns
Vestnik of North-Ossetian State University, 2020Zarina Kh. Bekmurzaeva +1 more
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A Team-Teaching Approach to Advertising Campaigns Capstone Course
Journal of Advertising Education, 2022Juliana Fernandes, Lincoln Lu
exaly