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Forecasting Online Advertising Campaigns in the Wild
2013Online advertising is a high and a constantly growing business with an elaborate complexity. An important position is occupied by intermediaries, such as ad networks, marketing agencies and companies specialized in delivering software for managing and displaying advertising campaigns.
Radoslaw Nielek +4 more
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Antismoking Advertising Campaigns for Youth
JAMA, 1998G I, Balch, G, Rudman
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Evaluating Antismoking Advertising Campaigns
JAMA, 1998G N, Connolly, J E, Harris
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Planning advertising campaigns
Vestnik of North-Ossetian State University, 2020Zarina Kh. Bekmurzaeva +1 more
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Anti-nostalgia in Citroënâs Advertising Campaign
2014According to Vladimir Jankelevitch, nostalgia is triggered by the regret of a subjective event, place or time. The fact that time is intrinsically both semelfactive1 and irreversible would cause our melancholic longing for the fugitive past. Thus, he explains: ‘It is not what is to be regretted that is regretted (because maybe there is nothing to ...
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Dynamic Budget Allocation for Social Media Advertising Campaigns: Optimization and Learning
European Journal of Operational Research, 2022Eugene Khmelnitsky, Yossi Luzón
exaly

