Results 251 to 260 of about 29,065 (307)

Evaluation of Antismoking Advertising Campaigns

JAMA, 1998
Active and passive smoking are the first and third leading preventable causes of death. Many states are running or initiating antitobacco media campaigns.To review research on the effectiveness of different antismoking messages and published evidence of the effectiveness of paid antismoking advertising.Focus group studies conducted by professional ...
L K, Goldman, S A, Glantz
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Online advertisement campaign optimisation

International Journal of Services Operations and Informatics, 2007
Like any marketing campaigns, online advertisement campaigns need to be monitored, analyzed and optimized. It is more so for online campaigns because online advertisements are usually sold in auction style. Prices can change very dynamically; the creatives, the landing pages and the targeting profiles can all be changed frequently to improve the ...
Weiguo Liu, Shi Zhong, Mayank Chaudhary, Shyam Kapur   +3 more
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Evaluation of Advertising Campaigns on Social Media Networks

Sustainability, 2018
As the virtual environment is constantly changing, not only users’ informational and knowledge needs but also the means and channels of communication with customers applied by organizations change.
Jurgita Raudeliuniene, Vida Davidaviciene, Manuela TVARONAVIČIENĖ   +2 more
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A dynamic advertising model in a vaccination campaign

Central European Journal of Operations Research, 2020
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Grosset L., Viscolani B.
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Mobile Advertising: a Framework for the Appraisal of the Campaigns

2006 International Conference on Mobile Business, 2006
In the article, the most important elements making up a mobile marketing solution are pointed out, trying to underline all significant requirements needed to be satisfied. Moreover is provided a possible set of indicators for measuring how well the requirements are met.
RANGONE, ANDREA, RENGA, FILIPPO MARIA
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Maximizing the Effectiveness of Advertising Campaigns on Twitter

2017 IEEE International Congress on Big Data (BigData Congress), 2017
Influence Maximization (IM) has received lots of attention from academia as well as industry. In this work, we study a specific influence maximization problem, selecting a set of seed users to maximize the effectiveness of advertising campaigns on Twitter.
Yan Mei, Weiliang Zhao, Jian Yang 0001
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Campaigning, Debating, Advertising

2011
Abstract This chapter studies debating, advertising, and campaigning, the latter playing an important role in American democracy, first discussing the development of political campaigns and summarizing the broad theoretical perspectives that have directed scholarly thinking and research on campaign effects. Next, it examines the findings
Bradford H. Bishop, D. Sunshine Hillygus
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Campaign Spending Limits and Political Advertising

Management Science, 2007
Traditionally, research on political campaigns has focused on the positioning of parties and not on how parties communicate with the electorate. We construct a model where two parties fund both the “creative” and “media” elements of political advertising and examine how campaign budgets affect advertising strategies in the context of a political ...
David Soberman, Loïc Sadoulet
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Using Campaign Advertisements to Assess Campaign Processes

Journal of Political Marketing, 2003
ABSTRACT Scholars seeking to examine the effect that campaign processes have on election outcomes have focused largely on the behavior of voters. In contrast, the behavior of candidates, particularly with respect to the information that candidates communicate to voters, has received limited attention in the literature.
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