Results 251 to 260 of about 1,255,569 (308)

Evaluation of Antismoking Advertising Campaigns

JAMA, 1998
Active and passive smoking are the first and third leading preventable causes of death. Many states are running or initiating antitobacco media campaigns.To review research on the effectiveness of different antismoking messages and published evidence of the effectiveness of paid antismoking advertising.Focus group studies conducted by professional ...
L K, Goldman, S A, Glantz
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A dynamic advertising model in a vaccination campaign

Central European Journal of Operations Research, 2020
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Grosset L., Viscolani B.
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Campaigning, Debating, Advertising

2011
Abstract This chapter studies debating, advertising, and campaigning, the latter playing an important role in American democracy, first discussing the development of political campaigns and summarizing the broad theoretical perspectives that have directed scholarly thinking and research on campaign effects. Next, it examines the findings
Bradford H. Bishop, D. Sunshine Hillygus
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Mobile Advertising: a Framework for the Appraisal of the Campaigns

2006 International Conference on Mobile Business, 2006
In the article, the most important elements making up a mobile marketing solution are pointed out, trying to underline all significant requirements needed to be satisfied. Moreover is provided a possible set of indicators for measuring how well the requirements are met.
RANGONE, ANDREA, RENGA, FILIPPO MARIA
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The advertising campaign of UniMatch

2020
The paper is about how UniMatch to reach out for the online target and how to define them so as to design the website contents and social media campaign in the long-run.
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Maximizing the Effectiveness of Advertising Campaigns on Twitter

2017 IEEE International Congress on Big Data (BigData Congress), 2017
Influence Maximization (IM) has received lots of attention from academia as well as industry. In this work, we study a specific influence maximization problem, selecting a set of seed users to maximize the effectiveness of advertising campaigns on Twitter.
Yan Mei, Weiliang Zhao, Jian Yang 0001
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Campaign Spending Limits and Political Advertising

Management Science, 2007
Traditionally, research on political campaigns has focused on the positioning of parties and not on how parties communicate with the electorate. We construct a model where two parties fund both the “creative” and “media” elements of political advertising and examine how campaign budgets affect advertising strategies in the context of a political ...
David Soberman, Loïc Sadoulet
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A SUCCESSFUL ADVERTISING CAMPAIGN [PDF]

Holistic Marketing Management, 2011
”TO ADVERTISE OR NOT TO ADVERTISE?” is the question which continually confronts the business man. The importance of advertising has long been recognized by the more enlightened members of the business and industrial world. Strategies for a successful advertising business campaign are an important factor for every company and business.
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Using Campaign Advertisements to Assess Campaign Processes

Journal of Political Marketing, 2003
ABSTRACT Scholars seeking to examine the effect that campaign processes have on election outcomes have focused largely on the behavior of voters. In contrast, the behavior of candidates, particularly with respect to the information that candidates communicate to voters, has received limited attention in the literature.
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Antibiotic advertising campaign

Medical Journal of Australia, 1984
C G, Berbatis, R J, Plumridge
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