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Anti-nostalgia in Citroënâs Advertising Campaign
2014According to Vladimir Jankelevitch, nostalgia is triggered by the regret of a subjective event, place or time. The fact that time is intrinsically both semelfactive1 and irreversible would cause our melancholic longing for the fugitive past. Thus, he explains: ‘It is not what is to be regretted that is regretted (because maybe there is nothing to ...
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Advertising Ideology: Using Crowd-Sourced Measurement to Understand Campaigns
Journal of Political Marketing, 2021Thomas R Gray
exaly
A novel methodology for optimizing display advertising campaigns using genetic algorithms
Electronic Commerce Research and Applications, 2018Luis Miralles-Pechúan +2 more
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Radio Advertising in American Political Campaigns
American Politics Research, 2006L Marvin Overby, Jay Barth
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Issue Consistency? Comparing Television Advertising, Tweets, and E-mail in the 2014 Senate Campaigns
Political Communication, 2018Taewoo Kang +2 more
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Promoting Distrust? A Chronicle of the 2005 British General Election Advertising Campaigns
Journal of Marketing Management, 2005Janine Dermody, Stuart Hanmer-Lloyd
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