Results 261 to 270 of about 18,778 (292)

Antibiotic advertising campaign

Medical Journal of Australia, 1984
C G, Berbatis, R J, Plumridge
openaire   +2 more sources

Planning advertising campaigns

Vestnik of North-Ossetian State University, 2020
Zarina Kh. Bekmurzaeva, Georgy E. Batagov   +1 more
openaire   +1 more source

A SUCCESSFUL ADVERTISING CAMPAIGN [PDF]

Holistic Marketing Management, 2011
”TO ADVERTISE OR NOT TO ADVERTISE?” is the question which continually confronts the business man. The importance of advertising has long been recognized by the more enlightened members of the business and industrial world. Strategies for a successful advertising business campaign are an important factor for every company and business.
openaire   +1 more source

Evaluating Antismoking Advertising Campaigns

JAMA: The Journal of the American Medical Association, 1998
G N, Connolly, J E, Harris
openaire   +2 more sources

Advertising Campaigns

Journal of Marketing, 1952
J. Robert Hilgert, Irwin Graham
openaire   +1 more source

Building an Industrial Advertising Campaign

Journal of Marketing, 1941
INATURALLY assume that, as members and guests of the American Marketing Association, your interest in advertising is primarily from the marketing viewpoint. To you, advertising is only one of the several factors which must be combined in the modern successful marketing operation.
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Anti-nostalgia in Citroën’s Advertising Campaign

2014
According to Vladimir Jankelevitch, nostalgia is triggered by the regret of a subjective event, place or time. The fact that time is intrinsically both semelfactive1 and irreversible would cause our melancholic longing for the fugitive past. Thus, he explains: ‘It is not what is to be regretted that is regretted (because maybe there is nothing to ...
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Online Advertising and Viral Campaigns

2016
This chapter focuses on two possible social media initiatives to execute a social media strategy, namely, online advertising and viral marketing campaign. The chapter does not intend to elaborate on the general marketing-related aspects of ads and campaigns, but clarifies the elements typical to an online context.
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Standardized Advertising Campaigns

Journal of Promotion Management, 1993
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THE ADVERTISING CAMPAIGN

Journal of the American Medical Association, 1950
openaire   +1 more source