Results 101 to 110 of about 1,493,677 (291)
, 2017 As few studies focus on how children’s coping with advertising is affected by their environment, the present study uses multilevel analysis to explore the role of both primary (i.e. parents) and secondary socializing agents (i.e. classmates, teachers) in children’s advertising literacy.
De Pauw, Pieter +2 more
openaire +1 more source
Health Literacy and Perception of Social Advertisement
Procedia Economics and Finance, 2015 AbstractHealth literacy is one of a relatively now concept to health promotion that emphasizes the increasing individual responsibility for his/her health. This is one of the areas where the state can influence the attitudes of the population towards their health by means of public campaigns.
openaire +1 more source
Journal of Traumatic Stress, EarlyView.Abstract Posttraumatic stress disorder (PTSD) and depression are common diagnoses following traumatic events, with several available evidence‐based interventions to reduce symptomology. However, trauma populations face significant access barriers that limit their adoption and reach.
Leigh E. Ridings +3 more
wiley +1 more source
DigitalAs digital marketing becomes more targeted and interactive, it is more critical to understand how young audiences perceive and react to compelling content.
Stefanos Balaskas +3 more
doaj +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova +3 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Artificial intelligence (AI) is transforming branding, extending to core creative functions such as product design. This raises a broader question of when adopting a new technology coheres with a brand. This tension is most acute in the luxury sector, which is deeply symbolic and historically resistant to technology adoption.
Olga Nechaeva, Valentina Mazzoli
wiley +1 more source
In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale
Psychology &Marketing, EarlyView.ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler +3 more
wiley +1 more source
, 2014 The current study investigates how advergames and Advertising Funded Programs (AFP) differentially affect children (7-to-9-years). Advergames interactively engage the viewer with the content, whereas an AFP does not, which may lead to lower levels of advertising literacy for advergames.
Hudders, Liselot +4 more
openaire +1 more source
Dealing with Depression: Australia's Advertising Industry in the 1930s
, 2007 Facing cautious advertisers and cash-strapped consumers, Australia's advertising industry was forced to fight a life or death battle to remain afloat amidst the Great Depression.
Crawford, R
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, 2011 Handouts listing PowerPoint slides introducing News Literacy course, discusses the importance of news literacy and some of the main concepts taught in the course.How Do You Know if You're Getting the Truth From the News Media?
Stony Brook University. School of Journalism. Center for News Literacy.
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