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The Effect of Influencer Image Types on Purchase Intention: The Mediating Role of Persuasion Knowledge and the Moderating Role of Parasocial Relationships [PDF]
Behavioral SciencesUnderstanding how visual content shapes consumers’ persuasion processes in social media environments has become an important research issue. Drawing primarily on the Persuasion Knowledge Model (PKM) and parasocial relationship (PSR) theory, while ...
Yubing Qu, Jieun Lee
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Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study [PDF]
JMIR mHealth and uHealth, 2021 BackgroundPersuasion knowledge, commonly referred to as advertising literacy, is a cognitive dimension that embraces recognition of advertising, its source and audience, and understanding of advertisers’ persuasive and selling intents as well as tactics.
Joo, Eunsin +4 more
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Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge [PDF]
AMS Rev (N Y), 2023 Rahmani V.
europepmc +1 more source
A Path Toward a More Understandable Advertising Disclosure for Children
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021 Children are heavily confronted with advertising messages in their media environments. Given the emotional nature of contemporary advertising and children’s still developing cognitive skills, young consumers are hardly able to cope critically with ...
Ines Katrin Spielvogel
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Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising [PDF]
Business Analyst, 2022 Purpose – With the developments of the digital era and considerable developments in ICT, advertisers are leveraging data-driven forms of online advertising to target consumers individually.
Shradha Jain, H.C. Purohit
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Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms
Media and Communication, 2022 Influencers have established themselves as key allies for brands by cultivating a powerful public image to promote them. In the case of Instamoms, these collaborations can offer moms a means of achieving economic stability.
Luisa Zozaya-Durazo +1 more
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Frontiers in Psychology, 2020 Watching online videos is becoming an important part of children’s media diets. Children particularly like content that is specifically created for YouTube by YouTube personalities.
Sophie C. Boerman +1 more
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Asia Marketing Journal, 2011 Over the last twenty years, sponsorship has been used very widely as an important marketing tool that enhances corporate image. Since it has proven to be effective in creating positive perceptions of the company, many marketers have sponsored a variety ...
Myung Suh Lim +2 more
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Weizenbaum Journal of the Digital Society, 2023 Political micro-targeting describes the use of data to identify members of a target audience and send messages designed to fit their views and resonate with them.
Martin-Pieter Jansen, Nicole Krämer
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An Examination of the Impact of Astroturfing on Nationalism: A Persuasion Knowledge Perspective
Social Sciences, 2019 One communication approach that lately has become more common is astroturfing, which has been more prominent since the proliferation of social media platforms. In this context, astroturfing is a fake grass-roots political campaign that aims to manipulate
Kenneth M. Henrie, Christian Gilde
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