Results 31 to 40 of about 16,243 (217)
With the widespread adoption of social e-commerce platforms, users are increasingly exposed to branded content that blends commercial persuasion with personal expression, raising important questions about how users psychologically respond to such content
Wenjing Liu
doaj +1 more source
Systematic Review and Research Agenda Emphasizing Persuasion Knowledge Model as an Alternative Tool That Can Mitigate the Effect of Fake News on Consumers’ Intention to Adopt an Innovation [PDF]
Aim: This study aims to conduct a systematic review to gather evidence from existing literature for the purpose of developing a new behavioural model. The model will leverage Persuasion Knowledge (PK) to mitigate the harmful effects of fake news in the ...
Cerasel O. Cuteanu +2 more
doaj +1 more source
The Effect of Digital Content Marketing on Tourists’ Purchase Intention
The purpose of this study is to reveal the effect of digital contents on tourists’ purchase intention using the persuasion knowledge model. For this purpose, data were collected by purpose sampling method between 25 December 2018 and 31 January 2019 with
Şerife Yazgan Pektaş +1 more
doaj +1 more source
A nationwide student survey on biochemistry learning resources in Italy
We conducted a survey among Italian university students to investigate their preferred study materials for biochemistry. We then analyzed the collected data to identify these materials. This information may be valuable to the Biochemistry educational community. The graphical abstract was created with Claude (Opus 5.5; Anthropic, 2026).
Anna Marabotti +4 more
wiley +1 more source
ABSTRACT Advancing artificial intelligence (AI) has transformed learning and work, yet higher education and professional development programs have not systematically equipped learners for AI‐prevalent environments. This lack of preparation creates uncertainty regarding control, responsibility, trust, and accountability.
Moon‐Heum Cho, Jerusalem Merkebu
wiley +1 more source
PurposeUtilizing the framework of generational cohort theory, this study replicates and extends prior research on Generations X and Y and their brand-related engagement and e-word-of-mouth (eWOM) activities.
Nate S. Fisher, Doyle Yoon
doaj +1 more source
Ethical Foreground and Background in Adult Educator Work
ABSTRACT Adult educators work in a complex ethical environment. The very act of contributing to the learning of another is fraught with moral overtones. In this paper we consider the ethical dimensions of adult educator practice by distinguishing the ethical features of the context or ‘background’ of practice from the ethical capabilities and decision ...
Steven Hodge, Sonal Nakar
wiley +1 more source
ABSTRACT Objective CDKL5 deficiency disorder (CDD) is a rare, severe developmental and epileptic encephalopathy. There is a pressing need to develop effective and sustainable therapeutic strategies. We aimed to investigate the causal association between febrile episodes and epileptic seizures for therapeutic implications in CDD patients.
Siyi Wang +13 more
wiley +1 more source
Live streaming commerce is increasingly relying on high-intensity persuasive tactics, yet such tactics may activate consumers’ persuasion knowledge and trigger defensive processing.
Yao Lu, Guangming Li
doaj +1 more source
Communication Analysis of Persuasive Text
The article presents the analysis of persuasive texts produced in different codes. The way of analysis of this texts is the same, independently of used code.
Grażyna Habrajska
doaj +1 more source

