Results 1 to 10 of about 328 (108)
Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs [PDF]
Frontiers in Psychology, 2020 Watching vlogs of social media influencers has become a favorite pastime for children and adolescents. For advertisers, vlogs are an excellent way to reach young viewers. As such, vlogs have become a powerful marketing tool.
Rhianne W Hoek +2 more
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Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
Environmental Communication, 2021 To actually buy environmentally friendly products, consumers need to recognize legitimate sustainable claims. This is a challenge considering the dissemination of misinformation in advertising promoting sustainable products typically referred to as greenwashing.
Suzanna Opree, Brigitte Naderer
exaly +4 more sources
Cyberpsychology, 2019 As adolescents’ advertising literacy is not yet fully developed with regard to non-traditional advertising, they should be made more resilient to this contemporary advertising.
Steffi Jans +2 more
exaly +3 more sources
Editorial: Advertising Literacy
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021 Brigitte Naderer +3 more
doaj +5 more sources
The Effect of Media Literacy on digital Ads
Journal of Architecture, Art & Humanistic Science, 2021 Advertising literacy can be approached from three different vantage-points. From the point of view of media education and research, advertising literacy is an analytic concept and a model that can be used to study different forms of advertising. From the
Sahar Sayed Ismail +2 more
doaj +1 more source
Media and Communication, 2023 Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two ...
Sophie C. Boerman +2 more
doaj +1 more source
Jurnal Performa, 2022 : This research is done to see the effect and pattern on advertising literacy with communication effectiveness thats is moderated by tie strength on start-up business of Universitas Ciputra students.
Evelyn Tjiong, Teofilus .
doaj +1 more source
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021 Advertising is ubiquitous in children's everyday life – and on the Internet. The manifestations of online advertising are not only diverse but also very dynamic, increasingly personalised and therefore challenging for young online users in multiple ...
Claudia Lampert +2 more
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A Path Toward a More Understandable Advertising Disclosure for Children
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021 Children are heavily confronted with advertising messages in their media environments. Given the emotional nature of contemporary advertising and children’s still developing cognitive skills, young consumers are hardly able to cope critically with ...
Ines Katrin Spielvogel
doaj +1 more source
Journal of Media Literacy Education, 2020 The goal of this study was to assess whether a short, media literacy intervention could effectively support third- and fourth-graders’ abilities to interpret and produce persuasive arguments.
Susan L Stanley, Chris Lawson
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