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Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs [PDF]
Frontiers in Psychology, 2020 Watching vlogs of social media influencers has become a favorite pastime for children and adolescents. For advertisers, vlogs are an excellent way to reach young viewers. As such, vlogs have become a powerful marketing tool.
Rhianne Hoek +2 more
exaly +11 more sources
Food Advertising Literacy Training Reduces the Importance of Taste in Children’s Food Decision-Making: A Pilot Study [PDF]
Frontiers in Psychology, 2018 Television food advertising influences children’s food choices. The attribute of “taste” drives children’s food choices, and exposure to food commercials can increase the importance of “taste” when children make food decisions.
Oh-Ryeong Ha +6 more
doaj +2 more sources
Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
Environmental Communication, 2021 To actually buy environmentally friendly products, consumers need to recognize legitimate sustainable claims. This is a challenge considering the dissemination of misinformation in advertising promoting sustainable products typically referred to as greenwashing.
Suzanna J Oprée, Brigitte Naderer
exaly +4 more sources
Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention. [PDF]
PLoS ONEIntroductionIn the rapidly evolving digital age, adolescents have become a particularly vulnerable group impacted by social media marketing. This study aims to examine how different types of sponsorship disclosure (full, partial, and none) in social ...
Ya-En Catherine Lin +7 more
doaj +2 more sources
On the adequacy of the experimental approach to construct validation: the case of advertising literacy [PDF]
Heliyon, 2019 Given the significant number of the studies conducted to explore construct validity, adopting various approaches, and the paucity of the studies that employed the experimental approach to validation, the current study was aimed at exploring the adequacy ...
Mohammad Salehi, Afsaneh Farhang
doaj +2 more sources
Editorial: Advertising Literacy
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021 Brigitte Naderer +3 more
doaj +5 more sources
The Effect of Media Literacy on digital Ads
Journal of Architecture, Art & Humanistic Science, 2021 Advertising literacy can be approached from three different vantage-points. From the point of view of media education and research, advertising literacy is an analytic concept and a model that can be used to study different forms of advertising. From the
Sahar Sayed Ismail +2 more
doaj +1 more source
Media and Communication, 2023 Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two ...
Sophie C. Boerman +2 more
doaj +1 more source
Jurnal Performa, 2022 : This research is done to see the effect and pattern on advertising literacy with communication effectiveness thats is moderated by tie strength on start-up business of Universitas Ciputra students.
Evelyn Tjiong, Teofilus .
doaj +1 more source
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021 Advertising is ubiquitous in children's everyday life – and on the Internet. The manifestations of online advertising are not only diverse but also very dynamic, increasingly personalised and therefore challenging for young online users in multiple ...
Claudia Lampert +2 more
doaj +1 more source