Food Advertising Literacy Training Reduces the Importance of Taste in Children’s Food Decision-Making: A Pilot Study [PDF]
Frontiers in Psychology, 2018 Television food advertising influences children’s food choices. The attribute of “taste” drives children’s food choices, and exposure to food commercials can increase the importance of “taste” when children make food decisions.
Oh-Ryeong Ha +6 more
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Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention. [PDF]
PLoS ONEIntroductionIn the rapidly evolving digital age, adolescents have become a particularly vulnerable group impacted by social media marketing. This study aims to examine how different types of sponsorship disclosure (full, partial, and none) in social ...
Ya-En Catherine Lin +7 more
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On the adequacy of the experimental approach to construct validation: the case of advertising literacy [PDF]
Heliyon, 2019 Given the significant number of the studies conducted to explore construct validity, adopting various approaches, and the paucity of the studies that employed the experimental approach to validation, the current study was aimed at exploring the adequacy ...
Mohammad Salehi, Afsaneh Farhang
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Prioritization of the Advertising Activities of Tehran Stock Exchange Investment Companies based on Investors' Financial Literacy using Step-by-Step ANP Approach [PDF]
Journal of Applied Research on Industrial Engineering, 2018 Understanding financial literacy and knowing the financial skills that an investor can invest in Tehran Stock Exchange are very important in order to reduce investor's concerns and worries.
Ali Montazeri, Javid Jouzdani
doaj +1 more source
Media and Communication, 2022 Our study stresses the importance of developing understandable and easily recognizable ad disclosures for adolescents as a specific target group of social media influencer (SMI) advertising.
Delia Cristina Balaban +2 more
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Gender Representation in TV Advertising for Children: Children’s perceptions and advertising literacy [PDF]
Comunicação Mídia e Consumo, 2021 Children are becoming consumers at increasingly younger age and are more influential in consumption decisions within the family. Television still is one of the main ways they are exposed to advertising. Our study focuses on gender stereotypes on TV advertisements for children and combines a content analysis of advertisements and focus groups with ...
Patrícia Dias, Raquel Tavares
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The Necessity of Digital Advertising Literacy for Turkey in the 21st Century
Türkiye İletişim Araştırmaları Dergisi, 2021 The 21st century witnesses that people live in a world intertwined with various kinds of advertising, whichutilize any possible channel to reach its audience to persuade them to think, behave and live in the desiredway, and that the advertising industry ...
Hediye Aydoğan
doaj +1 more source
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising [PDF]
Journal of Advertising, 2014 This study examined whether children recognized advergames as a type of advertising and the efficacy of an advertising literacy program. Results indicated that without the advertising literacy education, about three-quarters of the children did not recognize advergames as a type of advertising.
An, Soontae, Jin, HS, Park, Eun Hae
openaire +2 more sources
Journal of Media Literacy Education, 2020 Although excessive sugar-sweetened beverages (SSB) intake is linked to numerous adverse health consequences, media literacy interventions rarely address the influences of food and beverage marketing with a specific focus on adults.
Yvonnes Chen +4 more
doaj +1 more source
When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones
Media and Communication, 2022 It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers.
Beatriz Feijoo, Charo Sádaba
doaj +1 more source