Results 11 to 20 of about 1,493,677 (291)
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising [PDF]
Journal of Advertising, 2014 This study examined whether children recognized advergames as a type of advertising and the efficacy of an advertising literacy program. Results indicated that without the advertising literacy education, about three-quarters of the children did not recognize advergames as a type of advertising.
An, Soontae, Jin, HS, Park, Eun Hae
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Advertising literacy and children’s susceptibility to advertising [PDF]
, 2011 This dissertation covers two areas of research that expand our knowledge on children’s advertising literacy (i.e., advertising-related knowledge). The first part addresses the development of children’s advertising literacy into adult-like levels. The second part focuses on the role of advertising literacy in reducing children’s susceptibility to ...
Rozendaal, E.
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Media Literacy and Consumption of Media and Advertising in University Students of Pedagogy in Chile [PDF]
, 2012 The main aim of this work, based on the results of studies on the mediating role of the media, particularly television, and advertising in different age groups, together with the need to discuss the processes of audiovisual or media literacy, was to ...
del-Valle-Rojas, Carlos +2 more
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A Path Toward a More Understandable Advertising Disclosure for Children
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021 Children are heavily confronted with advertising messages in their media environments. Given the emotional nature of contemporary advertising and children’s still developing cognitive skills, young consumers are hardly able to cope critically with ...
Ines Katrin Spielvogel
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Learner-centred information literacy initiatives in Higher Education. [PDF]
, 2010 Welcome to the first issue of JIL 2010 (Vol.4) which continues the information literacy (IL) debate presented in the 2009 volume of this journal.
Andretta, Susie
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Journal of Media Literacy Education, 2020 The goal of this study was to assess whether a short, media literacy intervention could effectively support third- and fourth-graders’ abilities to interpret and produce persuasive arguments.
Susan L Stanley, Chris Lawson
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Prioritization of the Advertising Activities of Tehran Stock Exchange Investment Companies based on Investors' Financial Literacy using Step-by-Step ANP Approach [PDF]
Journal of Applied Research on Industrial Engineering, 2018 Understanding financial literacy and knowing the financial skills that an investor can invest in Tehran Stock Exchange are very important in order to reduce investor's concerns and worries.
Ali Montazeri, Javid Jouzdani
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Media and Communication, 2022 Our study stresses the importance of developing understandable and easily recognizable ad disclosures for adolescents as a specific target group of social media influencer (SMI) advertising.
Delia Cristina Balaban +2 more
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Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2019 As adolescents’ advertising literacy is not yet fully developed with regard to non-traditional advertising, they should be made more resilient to this contemporary advertising.
Steffi De Jans +4 more
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Gender Representation in TV Advertising for Children: Children’s perceptions and advertising literacy [PDF]
Comunicação Mídia e Consumo, 2021 Children are becoming consumers at increasingly younger age and are more influential in consumption decisions within the family. Television still is one of the main ways they are exposed to advertising. Our study focuses on gender stereotypes on TV advertisements for children and combines a content analysis of advertisements and focus groups with ...
Patrícia Dias, Raquel Tavares
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