Results 31 to 40 of about 1,493,677 (291)
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021 This article analyzes adolescents’ self-presentation on Instagram, the role influencers might play in such content, and adolescents’ advertising literacy, defined as recognizing and evaluating advertising presented by influencers as well as using ...
Claudia Riesmeyer +2 more
doaj +1 more source
Frontiers in Psychology, 2020 Watching online videos is becoming an important part of children’s media diets. Children particularly like content that is specifically created for YouTube by YouTube personalities.
Sophie C. Boerman +1 more
doaj +1 more source
Frontiers in Psychology, 2016 This study investigated whether a forewarning of advertising’s intent can increase children’s (N = 159, 8-10 years old) defenses against television commercials to lower their desire for advertised products. Two different forewarnings were tested, one for
Esther Rozendaal +2 more
doaj +1 more source
What is creative to whom and why? Perceptions in advertising agencies [PDF]
, 2003 The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott +2 more
core +1 more source
Academic Literature of the 2010s on the Theoryand Practice of Advertising and Public Relations
Інтегровані комунікації, 2020 The article highlights the main world features, trends in scientific research in 2010s on the problems of advertising and public relations. To that end, the content of the most influential scientific and educational publications on advertising and public
Illia Afanasiev, Oleksandra Ilinova
doaj +1 more source
Jurnal Komunikasi, Malaysian Journal of Communication, 2017 Advertising literacy has been a topic of discussion for decades long and up till today, the subject is still debated on. In fact, the dimensions of advertising literacy have evolved along with its many factors and varied key terms. Thus, this study was conducted to identify the key dimensions intact with advertising literacy through the use of factor ...
Neesa Ameera Mohamed Salim +1 more
openaire +1 more source
Persuasive messages and the development of advertising literacy in children and adolescents [PDF]
, 2022 Over the past years, children and adolescents’ commercial media environment has changed dramatically. Driven by technological innovation, advertisers have rapidly adopted new advertising techniques, including brand placement in video games and influencer marketing on social media. Typically, new advertising practices rely on affect-based mechanisms and
Rozendaal, E. +2 more
openaire +4 more sources
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021 Digital assistants increasingly infiltrate the world of children. The way they function reminds us somewhat of playmates, nannies and tutors. So far, educators have only marginally dealt with this new media phenomenon, yet the use of smart speakers by ...
Michael Haas, Anna Keller
doaj +1 more source
Children’s Advertising Literacy for New Advertising Formats: The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs. [PDF]
, 2015 To be able to stand out in today’s crowded advertising environment and to reach children more effectively, advertisers are adopting new advertising venues, such as advergames, product placements, branded websites, or mobile applications (Calvert, 2008; Moore, 2004).
Liselot Hudders +3 more
openaire +1 more source
Information literacy education in the UK: reflections on perspectives and practical approaches of curricular integration [PDF]
, 2008 This paper has two main aims, to present the current position of information literacy education in UK-based academic institutions and to propose a strategy that ensures the integration of this phenomenon in learning and teaching institutional practices ...
Walton, Geoff +5 more
core +1 more source