Results 31 to 40 of about 9,749 (253)

Persuasive messages and the development of advertising literacy in children and adolescents [PDF]

, 2022
Over the past years, children and adolescents’ commercial media environment has changed dramatically. Driven by technological innovation, advertisers have rapidly adopted new advertising techniques, including brand placement in video games and influencer marketing on social media. Typically, new advertising practices rely on affect-based mechanisms and
Rozendaal, E., Buijzen, M., van Reijmersdal, E.A.   +2 more
openaire   +4 more sources

‘Alexa, Adv(ert)ise us!’

MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021
Digital assistants increasingly infiltrate the world of children. The way they function reminds us somewhat of playmates, nannies and tutors. So far, educators have only marginally dealt with this new media phenomenon, yet the use of smart speakers by ...
Michael Haas, Anna Keller
doaj   +1 more source

Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures

Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2019
Increasingly, online video creators are promoting brands to their network of adolescent followers, a phenomenon known as video influencer marketing. Both the vulnerability of adolescents and the lack of sponsorship disclosures raise concerns about the ...
Sophia van Dam, Eva van Reijmersdal
doaj   +1 more source

Children’s responses to influencer advertising: examining the impact of advertising disclosure and content type

Cogent Business & Management
Kidfluencers have become an increasingly familiar feature of children’s online viewing, raising concerns about how children process persuasive content embedded in entertainment.
Eristia Lidia Paramita, Rizal Edy Halim, Imam Salehudin, Dudi Hendrakusuma Syahlani   +3 more
doaj   +1 more source

Academic Literature of the 2010s on the Theoryand Practice of Advertising and Public Relations

Інтегровані комунікації, 2020
The article highlights the main world features, trends in scientific research in 2010s on the problems of advertising and public relations. To that end, the content of the most influential scientific and educational publications on advertising and public
Illia Afanasiev, Oleksandra Ilinova
doaj   +1 more source

Blockchain‐Based Smart Contracts in US Specialty Crop Marketing: Grower Preferences and Adoption Potential

Agribusiness, EarlyView.
ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales, Alba J. Collart, Matthew G. Interis, Esther Mmenaa Agyemang‐Duah   +3 more
wiley   +1 more source

How does the Kids SIPsmartER program impact the sugar‐sweetened beverage intake of students: An investigation beyond total treatment effect in randomized controlled trial

American Journal of Agricultural Economics, EarlyView.
Abstract This study develops and empirically estimates a structural framework to decompose the causal pathways of multilevel behavioral interventions targeting adolescent health behaviors. We apply this framework to the Kids SIPsmartER (KSS) program, a 6‐month, school‐based intervention evaluated through a clustered randomized controlled trial in rural
Naveen Abedin, Wen You, Annie Reid, Kathleen Porter, Brittany Kirkpatrick, Jamie Zoellner   +5 more
wiley   +1 more source

Community partner perspectives on community‐academic health research partnerships with Black American communities: A scoping review

American Journal of Community Psychology, EarlyView.
Abstract Evaluations of community‐engaged research (CEnR) typically emphasize health outcomes rather than the partnership processes that contribute to intervention effectiveness. This scoping review synthesized community partner‐identified strategies for successful community‐academic health research partnerships with Black American communities and ...
Kaylyn A. Garcia, Dylan R. Wong, Derek M. Griffith, Nada M. Goodrum, Bret Kloos, Shannon Deutsch, Guillermo M. Wippold   +6 more
wiley   +1 more source

Public Attitudes Toward Compassionate Release of Older People From Prison: Findings From a National Survey in Australia

Australian Journal of Social Issues, EarlyView.
ABSTRACT The rapid increase in older people in prison populations worldwide is generating significant health, cost, and human rights pressures on custodial systems. Compassionate release for older, frail inmates is a potentially effective response, yet little is known about public support for this approach.
Ye In (Jane) Hwang, Natasha Ginnivan, Amanuel Kidane Hagos, Tony Butler   +3 more
wiley   +1 more source

Promoting Resilience to Food Commercials Decreases Susceptibility to Unhealthy Food Decision-Making

Frontiers in Psychology, 2020
Children are vulnerable to adverse effects of food advertising. Food commercials are known to increase hedonic, taste-oriented, and unhealthy food decisions.
Oh-Ryeong Ha, Haley J. Killian, Ann M. Davis, Ann M. Davis, Seung-Lark Lim, Jared M. Bruce, Jarrod J. Sotos, Samuel C. Nelson, Amanda S. Bruce, Amanda S. Bruce   +9 more
doaj   +1 more source