Results 51 to 60 of about 9,749 (253)

Social Media and Advertising Literacy of the Older Adults

Studies in Media and Communication, 2023
In their study on advertising literacy, the authors focus their attention on the target group of  the older adults This is a very attractive target group that is always eager to shop and try new products. They also have sufficient financial resources to meet their interests and needs.
Ľudmila Čábyová, Alena Hrušková, Martina Rybnikárová   +2 more
openaire   +1 more source

Fair Business Models for Climate‐Smart Agriculture: A Design Science Research Approach

Business Strategy and the Environment, EarlyView.
ABSTRACT Organisations in agri‐food value chains face urgent demands to address climate change, environmental degradation and social inequities through climate‐smart agriculture (CSA). However, sustained CSA implementation remains constrained by business models (BMs) that fail to offer fair solutions to stakeholders. Existing business model innovation (
Christopher Jr. Galgo, Gohar Isakhanyan, Jos Bijman, Verena Otter, Katja Logatcheva, Michiel van Galen, Marilena Gemtou, Liselotte Puggaard, Magdalena Nertinger, Jon Bienzobas Adrián   +9 more
wiley   +1 more source

Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho, Ronny Luis Sousa Oliveira, Emanuelle Caroline da Silva da Silva   +2 more
wiley   +1 more source

Youth Awareness of Facebook Users’ Data Commodification and its Business Model

Communicare
Facebook (Meta) is one of the world’s richest corporations, with about 98% of its revenue generated from advertising. Beyond its utilitarian function of connecting billions of people, Facebook is a global advertising machine that basically functions by ...
Abigail Boima, Toks Oyedemi
doaj   +1 more source

Rethinking Consumer Behavior Through Phygital Episodes

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley   +1 more source

When Messages With Persuasive Motives Are AI‐Enhanced: An Examination of Receivers' Evaluations of the Sender

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The rapid development of easily accessible AI‐based tools makes it possible for senders to enhance the text in their messages. Yet, how receivers react to such messages, particularly when the use of AI is not disclosed, is far from clear. This study examines the effects of AI‐enhanced text on the receiver's reactions to the individual sender ...
Magnus Söderlund, Maria Mårtensson
wiley   +1 more source

Beyond the Classroom at Dallas College: Documenting a Framework for Student Parents’ College Success

New Directions for Community Colleges, EarlyView.
ABSTRACT Student parents make up a substantial share of community college enrollment, yet the support that exists is often dispersed across offices. In this article, we review and summarize research on the importance of student services for community college student parents.
Xiaodan Hu, Sayeeda Jamilah, Frank Fernandez   +2 more
wiley   +1 more source

Algorithmic Burnout and Digital Well-Being: Modelling Young Adults’ Resistance to Personalized Digital Persuasion

Societies
In an era when AI systems curate increasingly fine-grained aspects of everyday media use, understanding algorithmic fatigue and resistance is essential for safeguarding user agency.
Stefanos Balaskas, Maria Konstantakopoulou, Ioanna Yfantidou, Kyriakos Komis   +3 more
doaj   +1 more source

AN EVALUATION ON ADVERTISING LITERACY EDUCATION: AN ASSESSMENT OF MEDIA LITERACY CURRICULUM IN TERMS OF ADVERTISING LITERACY IN TURKEY

, 2016
Advertising literacy has an elucidative characteristic in order to be comprehended advertisements in a correct manner by children. In relation to this matter, advertising literacy has gained importance in the field of advertising in recent years. Advertising literacy education is a part of media literacy education program.
openaire   +2 more sources

Greenwashing in the Spotlight: Synthesising Evidence on Unethical Environmental Claims and Future Pathways

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Firms are experiencing mounting pressure to report their environmental impact. Rather than disclosing their actual performance, however, some are engaging in unethical business (i.e., greenwashing) practices. Prior studies have contributed significantly to the greenwashing literature from varied perspectives, but a comprehensive understanding ...
Sher Jahan Khan, Norah Albishri, Bhumika Gupta, Piera Centobelli, Manlio Del Giudice   +4 more
wiley   +1 more source