Results 51 to 60 of about 1,493,677 (291)

A qualitative approach to unravel young children’s advertising literacy for YouTube advertising: in-depth interviews with children and their parents

Young Consumers, 2022
Purpose This study aims to examine young children’s (ages 4 to 7) knowledge and skills (i.e. their advertising literacy) for television (TV) commercials, YouTube pre-roll ads and influencer marketing. Furthermore, this study explores how parental perceptions and practices and children’s social abilities influence the development of their advertising ...
Loose, Femke, Hudders, Liselot, De Jans, Steffi, Vanwesenbeeck, Ini   +3 more
openaire   +2 more sources

Conceptualizing algorithmic inequality and future agenda. An annual review of information science and technology (ARIST) paper

Journal of the Association for Information Science and Technology, EarlyView.
Abstract The issue of inequality caused by algorithms, termed ‘algorithmic inequality’, has recently attracted scholarly attention in many disciplines due to its profound implications for society. While the body of literature on algorithmic inequality has grown, there remains a lack of comprehensive understanding of its nature, drivers, and impact ...
Shiwei Jia, Jia Tina Du, Hui Yan
wiley   +1 more source

Advertising Literacy von Jugendlichen im Kontext von Influencer:innen-Marketing

MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung
Werbung durch Influencer:innen stellt für Jugendliche eine Herausforderung dar, da sich redaktionelle Inhalte eines Mediums (ohne Verkaufsabsicht) mit persuasiven Inhalten von Werbebotschaften (mit Verkaufsabsicht) verschränken.
Josephine Jahn, Tobias Vogel, Aaron Heinz, Dorien Duffner-Korbee, Lale Rüther, Tamara Marksteiner   +5 more
doaj   +1 more source

What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research

Frontiers in Psychology, 2019
Children nowadays spend many hours online watching YouTube videos in which their favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just going about their daily activities. These vloggers regularly post attractive and
Marijke De Veirman, Liselot Hudders, Liselot Hudders, Michelle R. Nelson   +3 more
doaj   +1 more source

CONCEPTUAL ADVERTISING LITERACY LEVEL OF CHILDREN IN INDIA

EPRA International Journal of Research & Development (IJRD), 2021
Market for children consumption is growing worldwide and hence the marketing effort. Marketers are keen to know the behavioural secrets to influence children’s consumptions. The promotional efforts are need to be more fruitful and focused, therefore imperative to understand the conceptual advertising literacy level of the targeted child consumers.
null Dr. Kuldeep Chaudhary, null Asha
openaire   +1 more source

‘It is not a topic that should be assessed by a test’: Understanding teachers' assessment literacy in the teaching of ‘difficult histories’ such as the Holocaust

British Educational Research Journal, EarlyView.
Abstract This paper explores how history teachers in secondary education in England (a) see their role as assessors and (b) how they make decisions about assessing a difficult history: learning about the Holocaust. Assessment literacy (AL) is recognised as a potentially valuable aspect of good teaching and central to supporting students' learning ...
Mary Richardson, Rebecca Hale, Tom Haward, Kwaku Adjepong   +3 more
wiley   +1 more source

Teaching Algorithmic Literacy within a Media Literacy Program

, 2022
The prevalence of algorithms in daily life and the growing role of algorithms in societal decision making and governance has led to a call for teaching algorithmic literacy as a specific part of media and digital literacy.
Morris, Pamela
core   +1 more source

Social Media and Advertising Literacy of the Older Adults

Studies in Media and Communication, 2023
In their study on advertising literacy, the authors focus their attention on the target group of  the older adults This is a very attractive target group that is always eager to shop and try new products. They also have sufficient financial resources to meet their interests and needs.
Ľudmila Čábyová, Alena Hrušková, Martina Rybnikárová   +2 more
openaire   +1 more source

Handbook of Research on New Media Applications in Public Relations and Advertising

, 2020
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
core   +1 more source

Growth mindset is positively associated with mathematics attainment in Scotland—But socioeconomic status plays a greater role

British Educational Research Journal, EarlyView.
Abstract There is currently a gap in knowledge around pupils' growth mindset (GM) and attainment in Scotland, particularly in relation to Socioeconomic Status (SES). This study offers insights on the relevance of growth mindset in Scotland for attainment in mathematics by drawing on large‐scale data from the OECD's Programme for International Student ...
Catherine Reid, Ellen Boeren
wiley   +1 more source