Results 71 to 80 of about 1,493,677 (291)
Rethinking Consumer Behavior Through Phygital Episodes
Journal of Consumer Behaviour, EarlyView.ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley +1 more source
Enlightened advertising: A role for dental marketing in enhancing dental literacy
Dental Hypotheses, 2015 This commentary discusses the importance of accuracy in toothpaste advertising and explores ways in which ensuring such accuracy could help to address the present need for improved dental literacy among the general public.
Carolyn Bradford
doaj +1 more source
School libraries, political information and information literacy provision : findings from a Scottish study [PDF]
, 2016 This paper presents the findings of research which explored Scottish school libraries’ information provision and information literacy support in the run-up to two major political events: the 2014 Scottish Independence Referendum (SIR) and the 2015 ...
Smith, Lauren N., Smith, Lauren
core +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Firms are experiencing mounting pressure to report their environmental impact. Rather than disclosing their actual performance, however, some are engaging in unethical business (i.e., greenwashing) practices. Prior studies have contributed significantly to the greenwashing literature from varied perspectives, but a comprehensive understanding ...
Sher Jahan Khan +4 more
wiley +1 more source
RisksThis research examines the cognitive and psychological mechanisms underlying young adults’ reactions to ESG-labeled online advertisements, specifically resistance to persuasion and purchase intention.
Stefanos Balaskas +3 more
doaj +1 more source
LITERASI IKLAN ROKOK DAN PERILAKU KONSUMTIF REMAJA MELALUI PEMBERDAYAAN REMAJA MASJID
Profetik, 2017 Cigarette advertisements in broadcast media such as television and radio always associate cigarettes with a cool, confident, adventurous, loyal and macho image resulting in consumptive behavior.
Rika Lusri Virga
doaj +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT As artificial intelligence (AI)‐generated messages increasingly approach human‐level quality, can AI effectively substitute human authors in value‐laden brand communications such as corporate social responsibility (CSR) messaging? This study examines how CSR message source (AI‐generated vs.
Terry Haekyung Kim +2 more
wiley +1 more source
LIMITS OF POPULATION FINANCE LITERACY USEFULNESS
Вестник Российского экономического университета имени Г. В. Плеханова, 2017 The author was the first to discuss the issue about the limits of necessary for the population finance literacy in market conditions. The lower limit of finance literacy is determined by the tasks of protecting ordinary market participants against ...
Svyatoslav N. Digo
doaj +1 more source
Blurring the Boundaries: An Investigation of Eating Disorder Recovery Content on TikTok
International Journal of Eating Disorders, EarlyView.ABSTRACT Objective Eating disorder recovery content is widely circulated on TikTok. We thematically analyzed recovery content on TikTok, examined its associations with symptom severity among individuals with eating disorders, and assessed its co‐occurrence with pro‐eating disorder material within their TikTok feeds.
Scott Griffiths +12 more
wiley +1 more source
Playful Information Literacy: Play and information Literacy in Higher Education [PDF]
, 2015 It is often difficult to address higher level information literacy skills in Higher Education. This paper argues if we see information literacy as contextual rather than an absolute list of competencies, then play can give us a route to developing those ...
Walsh, Andrew, Andrew Walsh
core +1 more source