Results 21 to 30 of about 6,978,157 (239)

The asymmetrical force of persuasive knowledge across the positive-negative divide

Frontiers in Psychology, 2015
In two experimental studies we explore to what extent the general effects of positive and negative framing also apply to positive and negative persuasion.
Mads eNordmo, Marcus eSelart
doaj   +1 more source

Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms

Computers in Human Behavior Reports, 2022
Online native advertising is increasingly targeted based on people's online behavior. This study examines the effects of online behaviorally targeted native advertising on ad and brand responses. In addition, it tests two competing explanatory mechanisms
Eva A. van Reijmersdal, Sophie C. Boerman, Guda van Noort   +2 more
doaj   +1 more source

Persuasion knowledge toolkit:requirements gathering with designer

, 2011
Persuasion has played an important role in human life since it began.In the early 1990s a new approach called persuasive design was introduced into the HCI field.
MacAulay, Catriona, Hine, Nick, Saidin, Aeni Zuhana   +2 more
core   +4 more sources

Compilation and Application of the Scale of Sustainable Knowledge Sharing Willingness in Virtual Academic Community During the Times of the Coronavirus Pandemic (COVID-19)

Frontiers in Psychology, 2021
With the outbreak of COVID-19, many offline academic activities have been turned online, and virtual academic communities have been further emphasized. Based on this situation, this study took the Eagly and Chaiken’s Heuristic-System Model of Persuasion ...
Huaruo Chen, Huaruo Chen, Fei Liu, Fei Liu, Ya Wen, Ling Ling, Xueying Gu   +6 more
doaj   +1 more source

Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs

Frontiers in Psychology, 2020
Watching vlogs of social media influencers has become a favorite pastime for children and adolescents. For advertisers, vlogs are an excellent way to reach young viewers. As such, vlogs have become a powerful marketing tool.
Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie, Eva A. van Reijmersdal, Moniek Buijzen   +4 more
doaj   +1 more source

A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model

Cogent Business & Management
This research explores the relationship between liquor brand representatives and bartenders, its effects on the bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective.
Lauren Wagn, Sara Penner
doaj   +1 more source

THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT

Mokslo Taikomieji Tyrimai Lietuvos Kolegijose, 2022
The growing native advertising acceptance throughout different social media (e. g., Facebook, Twitter, Reddit, Instagram, YouTube) suggests that native advertising is here to stay.
Mykolas Baranauskas, Žaneta Kavaliauskienė   +1 more
doaj  

Why context matters in a changing social media environment: The role of placement prominence as a moderator of disclosure effects in sponsored influencer content

Studies in Communication Sciences, 2022
Social media influencers have marked a significant change in advertising in recent years. By integrating sponsored content from advertisers into their feeds, they create awareness and favorable attitudes for products and brands. The effectiveness of this
Johannes Beckert, Thomas Koch
doaj   +1 more source

Digital Persuasion in the Classroom: Middle School Students’ Perceptions of Neuromarketing and Screen-Based Advertising

Digital
As digital marketing becomes more targeted and interactive, it is more critical to understand how young audiences perceive and react to compelling content.
Stefanos Balaskas, Christos Zotos, Lamprini Lourida, Kyriakos Komis   +3 more
doaj   +1 more source

Engineering peptides into antibodies—opportunities and strategies for therapeutic innovation

FEBS Letters, EarlyView.
Peptides and antibodies occupy complementary therapeutic niches. Peptides recognize difficult targets in a compact format, while antibodies add specificity, long half‐life, and effector functions. This review examines strategies that merge both modalities—peptide grafting into loops, terminal and Fc fusions, and bioconjugation—highlighting how ...
Jinling Wang, Ruslana Romaniuk, Hristo L. Svilenov   +2 more
wiley   +1 more source