Results 1 to 10 of about 10,918 (150)

A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model

Cogent Business & Management
This research explores the relationship between liquor brand representatives and bartenders, its effects on the bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective.
Lauren Wagn, Sara Penner
doaj   +5 more sources

The Effect of Influencer Image Types on Purchase Intention: The Mediating Role of Persuasion Knowledge and the Moderating Role of Parasocial Relationships [PDF]

Behavioral Sciences
Understanding how visual content shapes consumers’ persuasion processes in social media environments has become an important research issue. Drawing primarily on the Persuasion Knowledge Model (PKM) and parasocial relationship (PSR) theory, while ...
Yubing Qu, Jieun Lee
doaj   +2 more sources

Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge

AMS Review, 2023
Synthesizing the latest findings of more than one hundred articles in the literature, the current paper presents an integrative, process-based framework entailing a dynamic view of consumers’ persuasion knowledge. Consequently, this paper offers a succinct summary of the status quo of the literature and sheds light on the underdeveloped areas that ...
Vahid Rahmani
openaire   +3 more sources

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts [PDF]

Journal of Consumer Research, 1994
Abstract In theories and studies of persuasion, people's personal knowledge about persuasion agents' goals and tactics, and about how to skillfully cope with these, has been ignored. We present a model of how people develop and use persuasion knowledge to cope with persuasion attempts.
Marian Friestad, Peter Wright
openaire   +3 more sources

Systematic Review and Research Agenda Emphasizing Persuasion Knowledge Model as an Alternative Tool That Can Mitigate the Effect of Fake News on Consumers’ Intention to Adopt an Innovation [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Aim: This study aims to conduct a systematic review to gather evidence from existing literature for the purpose of developing a new behavioural model. The model will leverage Persuasion Knowledge (PK) to mitigate the harmful effects of fake news in the ...
Cerasel O. Cuteanu, Ciprian Marcel Pop, Angela-Eliza Micu   +2 more
doaj   +2 more sources

Juxtaposing the persuasion knowledge model and privacy paradox: An experimental look at advertising personalization, public policy and public understanding

Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2016
Recent studies suggest the expanding collection and use of big data by advertisers to target messages to consumers based on their location, demographics and online behaviors is escalating information privacy concerns and negatively impacting campaign ...
Nancy Howell Brinson, Matthew S. Eastin
doaj   +3 more sources

Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising [PDF]

Business Analyst, 2022
Purpose – With the developments of the digital era and considerable developments in ICT, advertisers are leveraging data-driven forms of online advertising to target consumers individually.
Shradha Jain, H.C. Purohit
doaj   +1 more source

The Persuasion Knowledge Model Within Instagram Advertisements

Journal of Student Research, 2021
Abstract The aim of this research was to find a correlation between the Persuasion Knowledge Model and Instagram Advertisements. Past research has primarily focused on this model on other forms of media such as television, radio, newspaper, etc.
Natalia Miksa, Robert Hodgson
openaire   +2 more sources

Introducing PACT Model of Transformative Persuasion: Re-emergence of Learning Approach to Persuasive Communications [PDF]

Cyberspace Studies, 2021
The learning approach to persuasion was considered obsolete following the emergence of new paradigms such as cognitive and constructive approaches.
Pirouz Ghofrani, Aliakbar Farhangi, Mohd. Taghi Isaai, Talayeh Ghofrani   +3 more
doaj   +1 more source

Compilation and Application of the Scale of Sustainable Knowledge Sharing Willingness in Virtual Academic Community During the Times of the Coronavirus Pandemic (COVID-19)

Frontiers in Psychology, 2021
With the outbreak of COVID-19, many offline academic activities have been turned online, and virtual academic communities have been further emphasized. Based on this situation, this study took the Eagly and Chaiken’s Heuristic-System Model of Persuasion ...
Huaruo Chen, Huaruo Chen, Fei Liu, Fei Liu, Ya Wen, Ling Ling, Xueying Gu   +6 more
doaj   +1 more source