Exploring Persuasion Knowledge in Food Advertising: An Empirical Analysis [PDF]
SN Business & Economics, 2021 Food purchase decisions are characterized by habitual purchase behavior and low consumer involvement. The main aim of food marketing is to influence food consumers, for example, through advertising.
Svenja Mohr
exaly +2 more sources
Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge
AMS Review, 2023 Synthesizing the latest findings of more than one hundred articles in the literature, the current paper presents an integrative, process-based framework entailing a dynamic view of consumers’ persuasion knowledge. Consequently, this paper offers a succinct summary of the status quo of the literature and sheds light on the underdeveloped areas that ...
Vahid Rahmani
openaire +3 more sources
Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model [PDF]
Eurasian Business Review, 2019 This research explores s-commerce users’ intentions to purchase and to share knowledge by incorporating ‘attitudes toward persuasion attempts,’ ‘ease of use,’ and ‘perceived usefulness’ into a social exchange theory model. A survey using an on-site purposive sampling technique was used to recruit the respondents, and an interception technique was used ...
Kyung-Joon Kwon, Li-Wei Mai, Norman Peng
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Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) [PDF]
International Journal of Advertising, 2018 Despite the popularity of the Persuasion Knowledge Model, and its persistent relevance given the omnipresence of sponsored content (e.g. brand placement in TV programmes and video games, or paid product reviews in blogs), the way scholars measure ...
Sophie C Boerman +2 more
exaly +4 more sources
Towards persuasive social recommendation [PDF]
ACM SIGAPP Applied Computing Review, 2015 The exponential growth of social networks makes fingerprint let by users on the Internet a great source of information, with data about their preferences, needs, goals, profile and social environment. These data are distributed across different sources of information (social networks, blogs, databases, etc.) that may contain inconsistencies and their ...
Palanca Cámara, Javier +3 more
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Judging fast and slow: The truth effect does not increase under time-pressure conditions [PDF]
Judgment and Decision Making, 2021 Due to the information overload in today’s digital age, people may sometimes feel pressured to process and judge information especially fast. In three experiments, we examined whether time pressure increases the repetition-based truth effect --- the ...
Lena Nadarevic +2 more
doaj +3 more sources
Frontiers in Psychology, 2021 Retailers like to use different colors to present the sale price and original price when they are presenting a promotion price. How does the inconsistent color presentation of the prices influence consumers’ purchase likelihood?
Shichang Liang +3 more
doaj +1 more source
"Seeing is believing?" : a persuasion knowledge model on attitudinal evaluations in advertisements [PDF]
, 2014 This study examines the effects of individuals\u27 beliefs about persuasion tactics (i.e., persuasion knowledge) evoked in an advertisement on their attitudes toward the advertisement and the advertised brand. Drawing on persuasion knowledge theory, this
WU, Yan
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A qualitative analysis of differences between masculine and feminine cultures in patterns of persuasion knowledge. [PDF]
, 2022 Although there has been previous research on the effect of cultural differences on the evaluation of persuasion(Rodrigues et al., 2018), this research has not been as thorough as it could be. This thesis attempt to address this by combining two important
Wintjes, M.
core +1 more source
Persuasion Knowledge Transfer:A Conceptual Model [PDF]
, 2012 Researchers are fully aware that the transfer of specialised knowledge to designer is important. This demand is especially high within the growing domain of persuasive technology that requires designers to grasp persuasion knowledge in order to design ...
Macaulay, Catriona +2 more
core +2 more sources