Results 11 to 20 of about 19,777,746 (278)
Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model [PDF]
Eurasian Business Review, 2019 This research explores s-commerce users’ intentions to purchase and to share knowledge by incorporating ‘attitudes toward persuasion attempts,’ ‘ease of use,’ and ‘perceived usefulness’ into a social exchange theory model. A survey using an on-site purposive sampling technique was used to recruit the respondents, and an interception technique was used ...
Kyung-Joon Kwon, Li-Wei Mai, Norman Peng
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"Seeing is believing?" : a persuasion knowledge model on attitudinal evaluations in advertisements [PDF]
, 2014 This study examines the effects of individuals\u27 beliefs about persuasion tactics (i.e., persuasion knowledge) evoked in an advertisement on their attitudes toward the advertisement and the advertised brand. Drawing on persuasion knowledge theory, this
WU, Yan
openaire +3 more sources
İkna Bilgi Modeli Bağlamında Üstbilişin Reklamdan Kaçınma Üzerindeki Etkisi
Selçuk İletişim, 2022 İkna Bilgi Modeli’ne göre reklam gibi ikna edici araçlara yönelik, tüketiciler zamanla bilgi toplamaktadır. Tüketici tarafından toplanan bu bilgiler tüketicinin ikna edici mesajlara yönelik olan düşüncelerinin yanı sıra, tüketicinin zihninde kendi ikna ...
Nurhan Zeynep Tosun, Öykü Türkeli
doaj +1 more source
Towards persuasive social recommendation [PDF]
ACM SIGAPP Applied Computing Review, 2015 The exponential growth of social networks makes fingerprint let by users on the Internet a great source of information, with data about their preferences, needs, goals, profile and social environment. These data are distributed across different sources of information (social networks, blogs, databases, etc.) that may contain inconsistencies and their ...
Palanca Cámara, Javier +3 more
openaire +2 more sources
Persuasion Knowledge Transfer:A Conceptual Model [PDF]
, 2012 Researchers are fully aware that the transfer of specialised knowledge to designer is important. This demand is especially high within the growing domain of persuasive technology that requires designers to grasp persuasion knowledge in order to design ...
Macaulay, Catriona +2 more
core +3 more sources
Judging fast and slow: The truth effect does not increase under time-pressure conditions [PDF]
Judgment and Decision Making, 2021 Due to the information overload in today’s digital age, people may sometimes feel pressured to process and judge information especially fast. In three experiments, we examined whether time pressure increases the repetition-based truth effect --- the ...
Lena Nadarevic +2 more
doaj +3 more sources
Frontiers in Psychology, 2021 Retailers like to use different colors to present the sale price and original price when they are presenting a promotion price. How does the inconsistent color presentation of the prices influence consumers’ purchase likelihood?
Shichang Liang +3 more
doaj +1 more source
Asia Marketing Journal, 2011 Over the last twenty years, sponsorship has been used very widely as an important marketing tool that enhances corporate image. Since it has proven to be effective in creating positive perceptions of the company, many marketers have sponsored a variety ...
Myung Suh Lim +2 more
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The Effect of Digital Content Marketing on Tourists’ Purchase Intention
Journal of Tourismology, 2020 The purpose of this study is to reveal the effect of digital contents on tourists’ purchase intention using the persuasion knowledge model. For this purpose, data were collected by purpose sampling method between 25 December 2018 and 31 January 2019 with
Şerife Yazgan Pektaş +1 more
doaj +1 more source
The asymmetrical force of persuasive knowledge across the positive-negative divide
Frontiers in Psychology, 2015 In two experimental studies we explore to what extent the general effects of positive and negative framing also apply to positive and negative persuasion.
Mads eNordmo, Marcus eSelart
doaj +1 more source