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Computers in Human Behavior Reports, 2021 We examine the boundary conditions of online personalized advertising by investigating when it is perceived as acceptable and when negative feelings predominate.
Sophie Boerman +2 more
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Is it getting too personal? On personalized advertising and autonomy
Etikk i Praksis: Nordic Journal of Applied Ethics, 2023 It has recently been suggested that personalized advertising is often more an affront to a person's autonomy and thus more morally worrisome than its generic counterpart precisely because it involves or takes advantage of such personalization.
Sebastian Holmen
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Algorithms, 2022 A domain that has gained popularity in the past few years is personalized advertisement. Researchers and developers collect user contextual attributes (e.g., location, time, history, etc.) and apply state-of-the-art algorithms to present relevant ads.
Athanasios Tsadiras
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Information (Switzerland), 2021 This work conducts a systematic literature review about the domain of personalized advertisement, and more specifically, about the techniques that are used for this purpose.
Athanasios Tsadiras
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Examining the factors of influence on avoiding personalized ads on Facebook [PDF]
Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 2022 Ad personalization is becoming the dominant promotional tactic, further enhanced by new technologies applications. Greater efficiency is the main goal of such an advertising approach, but it can cause the appearance of the so-called “privacy paradox ...
Damir Dobrinić +2 more
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JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 There is an increasing study on the effect of personalized advertising from the traditional approach, but few studies have examined the effect of social media advertising, especially Instagram.
Rifelly Dewi Astuti +1 more
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Privacy Concerns in Personalized Advertising Effectiveness on Social Media
Sriwijaya International Journal of Dynamic Economics and Business, 2021 Social media is considered to be one of the greatest environments in which users interact with each other. This is also used by marketers in promoting their products to target consumers it commonly called personalized advertising.
Lia Febria Lina, Adhy Setiyanto
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IEEE Access, 2023 Nowadays, computing advertising has been an intelligent Internet application which provides personalized advertising service to customers. But how to suggest suitable advertising contents to users relies on effective mining of user preference ...
Yanqiu Xie, Yanli Huang
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Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, 2023 In this comprehensive exploration, the author delves into the dynamic landscape of advertising, unveiling the transformative fusion of artificial intelligence and personalized marketing strategies. The article meticulously dissects the evolving realm of
Iryna Bashynska
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The Effectiveness of Advertising Personalization [PDF]
Journal of Design Sciences and Applied Arts, 2021 ABSTRACT: Advertising has always been associated with people, making an impact on their behavior and the way they think, in addition to shaping perceptions and changing lifestyle. In today's digital world, Information technology changed the game. Imposing new channels and different contents, where high quality components, reachability and interactivity
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