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When Is Personalized Advertising Crossing Personal Boundaries? How Type of Information, Data Sharing, and Personalized Pricing Influence Consumer Perceptions of Personalized Advertising [PDF]
Computers in Human Behavior Reports, 2021 We examine the boundary conditions of online personalized advertising by investigating when it is perceived as acceptable and when negative feelings predominate.
Sophie C Boerman +2 more
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Is it getting too personal? On personalized advertising and autonomy [PDF]
Etikk i Praksis: Nordic Journal of Applied Ethics, 2023 It has recently been suggested that personalized advertising is often more an affront to a person's autonomy and thus more morally worrisome than its generic counterpart precisely because it involves or takes advantage of such personalization.
Sebastian Holmen
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Privacy Concerns in Personalized Advertising Effectiveness on Social Media [PDF]
Sriwijaya International Journal of Dynamic Economics and Business, 2021 Social media is considered to be one of the greatest environments in which users interact with each other. This is also used by marketers in promoting their products to target consumers it commonly called personalized advertising.
Lia Febria Lina, Adhy Setiyanto
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Journal of Open Innovation: Technology, Market, and ComplexityAs AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its influence on consumer purchase intention is essential.
Thi Thuy An Ngo, Gia Khuong An
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Examining the factors of influence on avoiding personalized ads on Facebook [PDF]
Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 2022 Ad personalization is becoming the dominant promotional tactic, further enhanced by new technologies applications. Greater efficiency is the main goal of such an advertising approach, but it can cause the appearance of the so-called “privacy paradox ...
Damir Dobrinić +2 more
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JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 There is an increasing study on the effect of personalized advertising from the traditional approach, but few studies have examined the effect of social media advertising, especially Instagram.
Rifelly Dewi Astuti +1 more
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IEEE Access, 2023 Nowadays, computing advertising has been an intelligent Internet application which provides personalized advertising service to customers. But how to suggest suitable advertising contents to users relies on effective mining of user preference ...
Yanqiu Xie, Yanli Huang
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Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, 2023 In this comprehensive exploration, the author delves into the dynamic landscape of advertising, unveiling the transformative fusion of artificial intelligence and personalized marketing strategies. The article meticulously dissects the evolving realm of
Iryna Bashynska
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The ethics of personal advertising in surgery [PDF]
Journal of Vascular Surgery, 2004 As a pioneer in endoluminal stent-graft placement, you are clearly the leading practitioner of endovascular procedures in your metropolitan area and, perhaps, the world. You therefore find yourself appalled by the radio, television, and newspaper advertising campaign of Fluff General, a cross-town hospital, claiming that its endovascular surgery ...
Jones, James W +2 more
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The Effectiveness of Advertising Personalization [PDF]
Journal of Design Sciences and Applied Arts, 2021 ABSTRACT: Advertising has always been associated with people, making an impact on their behavior and the way they think, in addition to shaping perceptions and changing lifestyle. In today's digital world, Information technology changed the game. Imposing new channels and different contents, where high quality components, reachability and interactivity
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