Results 21 to 30 of about 1,262,821 (250)

Personalized pricing and advertising: An asymmetric equilibrium analysis [PDF]

open access: yesGames and Economic Behavior, 2015
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Simon P. Anderson   +2 more
openaire   +2 more sources

Personalized but compromised? Geo-Targeted Algorithms and User Autonomy in MENA Digital Advertising [PDF]

open access: yesAthens Journal of Mass Media and Communications
This paper explores the breadth of intricate dynamics of algorithmic personalization and user autonomy in digital advertising, with a depth into the geo-targeted algorithms within the MENA region.
Hassan Marrie
doaj   +1 more source

Protective behavior against personalized ads: Motivation to turn personalization off

open access: yesCyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2019
Data collection and processing for personalized advertising has become a common practice in the industry. For this reason, regulators have been aiming to empower consumers to exercise more control over their data. Companies that collect and process data
Joanna Strycharz   +3 more
doaj   +1 more source

Personalized Advertising Computational Techniques: A Systematic Literature Review, Findings, and a Design Framework

open access: yesInformation, 2021
This work conducts a systematic literature review about the domain of personalized advertisement, and more specifically, about the techniques that are used for this purpose.
Iosif Viktoratos, Athanasios Tsadiras
doaj   +1 more source

Personalized Online Advertisements as A Means of Enhancing Purchase Intention:The Mediating Effect of Advertising Value

open access: yesPsikodimensia: Kajian Ilmiah Psikologi, 2020
The high number of online shopping transactions and the rapid increase in internet users in Indonesia has encouraged many marketers to advertise their products online.
Felicia Juliana Haloho   +1 more
doaj   +1 more source

Personalized and cued advertising aimed at children

open access: yes, 2019
: Purpose The purpose of this study is to explore the effect of personalization of advertising and adding an advertising cue to advertisements on Facebook, on 9-to-13-year-old children's awareness of selling intent, attitude towards the advertisement ...
Moons, Ingrid   +3 more
core   +1 more source

Personality in Computational Advertising: A Benchmark [PDF]

open access: yes, 2016
In the last decade, new ways of shopping online have increased the\ud possibility of buying products and services more easily and faster\ud than ever. In this new context, personality is a key determinant\ud in the decision making of the consumer when shopping.
Roffo, Giorgio, Vinciarelli, Alessandro
openaire   +3 more sources

Personalized Spatial Advertising in Augmented Reality (AR) [PDF]

open access: yes, 2023
Augmented reality technologies can augment physical artifacts with interactive digital capabilities, accessible via various user devices. This disclosure describes techniques that enable personalized advertising based on interactive AR experiences.
Bryan, Kathleen, Hasan, Shiblee
core  

Using a Text Mining Approach to Identify Important Factors Influencing the Performance of Programmatic Advertising

open access: yesEngineering Proceedings, 2023
Programmatic advertising uses big data to spread personalized marketing materials to target audiences, which is a major driving force for the growth of digital advertising.
Yi-Yun Wang   +2 more
doaj   +1 more source

Neurologic Manifestations of Long COVID Affect Adult Females More Severely Than Males

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To characterize differences in neurologic manifestations of postacute sequelae of SARS‐CoV‐2 infection (Neuro‐PASC) between females and males. Methods Cross‐sectional study of the first consecutive 261 posthospitalization Neuro‐PASC (PNP) and 2068 nonhospitalized Neuro‐PASC (NNP) patients evaluated at the Neuro‐COVID clinic between ...
Hannah Kopinsky   +5 more
wiley   +1 more source

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