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Allocation algorithms for personal TV advertisements [PDF]
Multimedia Systems, 2012 In this paper we consider the problem of allocating personal TV advertisements to viewers. The problem's input consists of ad requests and viewers. Each ad is associated with a length, a payment, a requested number of viewers, a requested number of allocations per viewer and a target population profile.
Ron Adany +2 more
openaire +2 more sources
Targeted advertising on the handset: Privacy and security challenges [PDF]
, 2011 Online advertising is currently a rich source of revenue for many Internet giants. With the ever-increasing number of smart phones, there is a fertile market for personalised and localised advertising.
Ian Brown +7 more
core +1 more source
Personalized pricing and advertising: An asymmetric equilibrium analysis [PDF]
Games and Economic Behavior, 2015 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Simon P. Anderson +2 more
openaire +2 more sources
Handbook of Research on New Media Applications in Public Relations and Advertising
, 2020 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
core +1 more source
Personalized Medicine for Antibiotics: The Role of Nanobiosensors in Therapeutic Drug Monitoring
, 2020 34 páginasDue to the high bacterial resistance to antibiotics (AB), it has become necessary to adjust the dose aimed at personalized medicine by means of therapeutic drug monitoring (TDM).
Pinacho, Daniel G. +2 more
core +1 more source
Evolution in the usage of localised appeals in Japanese and American print advertising [PDF]
, 2008 Based on global consumer culture theory, this empirical investigation examines how the usage of local appeals in Japanese and American advertising content has shifted over a period of nearly three decades.
Okazaki, Shintaro, Mueller, Barbara
core +1 more source
Personalized but compromised? Geo-Targeted Algorithms and User Autonomy in MENA Digital Advertising [PDF]
Athens Journal of Mass Media and CommunicationsThis paper explores the breadth of intricate dynamics of algorithmic personalization and user autonomy in digital advertising, with a depth into the geo-targeted algorithms within the MENA region.
Hassan Marrie
doaj +1 more source
Protective behavior against personalized ads: Motivation to turn personalization off
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2019 Data collection and processing for personalized advertising has become a common practice in the industry. For this reason, regulators have been aiming to empower consumers to exercise more control over their data. Companies that collect and process data
Joanna Strycharz +3 more
doaj +1 more source
Psikodimensia: Kajian Ilmiah Psikologi, 2020 The high number of online shopping transactions and the rapid increase in internet users in Indonesia has encouraged many marketers to advertise their products online.
Felicia Juliana Haloho +1 more
doaj +1 more source
Engineering Proceedings, 2023 Programmatic advertising uses big data to spread personalized marketing materials to target audiences, which is a major driving force for the growth of digital advertising.
Yi-Yun Wang +2 more
doaj +1 more source