Results 11 to 20 of about 1,252,674 (306)
The ethics of personal advertising in surgery [PDF]
Journal of Vascular Surgery, 2004 As a pioneer in endoluminal stent-graft placement, you are clearly the leading practitioner of endovascular procedures in your metropolitan area and, perhaps, the world. You therefore find yourself appalled by the radio, television, and newspaper advertising campaign of Fluff General, a cross-town hospital, claiming that its endovascular surgery ...
Jones, James W +2 more
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Research on Advertising Marketing in E-sports Competition in China [PDF]
E3S Web of Conferences, 2021 With the rapid development of the exhibition industry and the economy, e-sports is undoubtedly one of the most popular exhibition projects nowadays. The rise of E-sports has also led to the development of E-sports advertising marketing.
Guo Xi
doaj +1 more source
Is adaptation of e-advertising the way forward? [PDF]
, 2013 E-advertising is a multi-billion dollar industry that has shown exponential growth in the last few years. However, although the number of users accessing the Internet increases, users don’t respond positively to adverts. Adaptive e-advertising may be the
Ra I. Cristea +6 more
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Advertising between Archetype and Brand Personality [PDF]
Administrative Sciences, 2016 The aim of the paper is the alignment of C.G. Jung’s (1954) archetypes and Aaker’s (1997) brand personality framework in the context of advertising. C.G. Jung’s theories had a tremendous impact on psychology. David Aaker and his daughter Jennifer are seen by many as the branding gurus.
Bechter, Clemens +3 more
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What is creative to whom and why? Perceptions in advertising agencies [PDF]
, 2003 The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott +2 more
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AdROSA—Adaptive personalization of web advertising [PDF]
Information Sciences, 2007 One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market. Most existing solutions to online advertising placement are based on demographic targeting or on information gained directly from the user.
Przemyslaw Kazienko, Michal Adamski
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The impact of personalized advertising on impulse shopping behavior on Tiktok [PDF]
Innovative MarketingType of the article: Research Article AbstractIn today’s fast-evolving e-commerce ecosystem, personalized advertising utilizing user data such as preferences, behaviors, and demographics to deliver customized ad content has emerged as an essential tool ...
Nguyen Ngoc Quang +2 more
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Impacts of personalized advertising on online purchasing behavior of young consumers on TikTok Shop [PDF]
Innovative MarketingType of the article: Research Article AbstractThe rise of social commerce has transformed online purchasing behavior, with platforms like TikTok Shop integrating personalized advertising to enhance consumer engagement. This study investigates the impact
Van Nguyen, Hieu Nguyen, Oanh Ha
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Media and Communication, 2022 New data collection methods and processing capabilities facilitate online personalization of advertisements but also challenge youth’s understanding of how these methods work.
Sanne Holvoet +4 more
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Personalized video summarization based on group scoring [PDF]
, 2014 In this paper an expert-based model for generation of personalized video summaries is suggested. The video frames are initially scored and annotated by multiple video experts.
Kaveh Darabi +3 more
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